How to cure your SEO blindness

October 25, 2011 issue Forward this newsletter  |   Subscribe  |   View online   How to cure your SEO blindness By Alan Bush SEO is widely hailed as one of the most effective online marketing strategies, yet we continue to take it for granted. Here are the common SEO mistakes that you should avoid. How to address concerns raised by real-time bidding By Joe Casale The rise of RTB has brought about an even greater need for transparency. Here are 10 questions buyers can ask exchanges to evaluate the suitability of their supply. Getting started with content metrics By Rebecca Lieb Choosing what metrics matter, why, and how to actually measure them is a critical process for ensuring effectiveness. Here are some key insights for making that goal a reality. A quick guide to crowdsourcing By Neil Perry Poptent has developed a "crowd" of 38,000 video creators who produce low-cost, high-impact video for clients including Anheuser-Busch, P&G, Nestle, and American Express. Poptent's Neil Perry shares three tips for making this model work. LATEST BLOG POSTS More posts Death by Discount: How Brands Fuel Unrealistic Consumer Expectations By Kent Lewis When researching an article, Groupon Comes with Dangerous Hidden Costs for Retailers, I came across a now infamous story about a Portland-area coffee shop that astounded me. In the blog post recap, a customer told the owner that they knew a Groupon... Siri Siri on the wall By Bethany Simpson As you've probably heard, Siri is the interactive personality found on Apple's newly-released iPhone 4S. Ask it/she (Apple refers to Siri as "it") practically anything, and you're sure to get a jarringly-human answer. Siri assists you in your digital... LATEST COMMENT Lisa, this is a damn good article. I created an account just to tell you that.... chris williams on: The 7 deadly sins of Facebook page design MOST READ ARTICLES 1. Why the QR code is failing 2. 6 signs your job is in danger 3. The 7 deadly sins of Facebook page design 4. How to know if your DSP is really working 5. 5 ways to get creative with 140 characters SUMMIT COVERAGE More photos DeVone Roberson, Media, Integration & Communication Manager, Coca-Cola North America Jennifer Stefanac, Media Integration & Communication Manager, Coca-Cola Refreshments Tony DeSena, Director, Ad Sales, Western Canada, Casale Media Amanda Zaky, Manager of Interactive - Media Services, Mars Snackfoods Cate Carley, VP, Agency Sales, MaxPoint Interactive See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs Digital Strategist - Multiple Openings Media Planner Negotiator, National TV Investment Local Broadcast Buyer SEM/ Email Marketing Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Neil Perry President, Poptent See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.