   | | | Today's Buzz |  | | |  | - Facebook seeks banner deals with big marketers
Facebook held its first "client council" last week, with CEO Mark Zuckerberg and other senior officials wooing big brands and agencies and seeking to secure seven- and eight-figure tentpole ad deals. "Agencies are responsible for over half of ad spend globally. At core we believe we must invest time and resources with agencies at all stages, through creative to execution of a media campaign," says Carolyn Everson, Facebook's vice president for global ad sales. Advertising Age (tiered subscription model) (10/10)       |  | Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue's Social Marketing Minute as Intel's Ekaterina Walter gives her thoughts on delivering consumer value. | | | | Network Update | | | |  | - Google+ traffic slides after initial surge
Google+ traffic has dipped 60% since Sept. 20, when the network saw a 1,200% traffic spike after opening the doors to new users. Some argue the traffic dip is a sign that Google+ was struggling to win over Facebook users; still, net growth for the month remained healthy. "In less than a month traffic has risen 480%, or 4.8 times. Which isn't, really, all that much of a failure," writes Tim Worstall. The Daily Mail (London) (10/8), Forbes (10/9) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never to soon to focus. Download Akamai's Holiday Toolkit now! |
 | | - Ted Baker tells shoppers to "strut your rutt"
Fashion retailer Ted Baker is asking shoppers in its U.K. stores to pose for photos while wearing deer masks in order to celebrate "rutting season," the time of year when young stags are given to making shows of dominance. The photos will be posted on Facebook, and the shoppers whose photos get the most likes will receive prizes. MarketingMagazine.co.uk (U.K.) (10/10) - Tweetalicious helps social shoppers find sweet deals
Twitter client Tweetalicious aims to help shoppers find tweeted deals from their favorite brands. The platform currently skims deals from Twitter, but developers say they hope to add localized deals from nearby shopping malls and retailers. Mashable (10/9) |  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Research and Reports | | | |  | - Facebook could lose its grip on social gaming
Facebook's near-monopoly on social gaming might soon be at an end, according to a report from SuperData. The rise of social gaming in European and Latin American markets, and the appearance of rivals such as Google+, could radically reshape the social-gaming sector in coming years, the report argues. "If you are a social-gaming developer, you should have a global gaming and publishing strategy, and it should include multiple networks," says Dale Strang, CEO of Viximo. USA TODAY (10/9) |  | Positioning IT as an enabler of business growth
As global business strategies place new emphasis on growth, many CIOs understand that IT needs to change. This white paper discusses the IBM solutions that can enable companies to balance driving growth with cutting costs while making their infrastructure safer and more efficient, flexible and innovative. |
 | | | The Takeaway | | | |  | - Why your firm needs a formal social media training program
As social media becomes more deeply integrated into a company's strategies and operations, it becomes more important to put meaningful training programs in place, writes Melissa Parrish. As time goes by, you'll likely need to adopt a formal social media training protocol to keep everyone on track. "This approach ensures that every individual has just the right skills and savvy to represent their companies responsibly in a social media context," Parrish writes. Forrester.com/Melissa Parrish's Blog (10/7) - How to give your social campaign a performance review
Social media professionals should evaluate and assess their campaigns with the same diligence that HR professionals show in evaluating their company's workers, writes Jesse Stanchak. Asking questions about what your campaign does well, what its goals are and where it falls short are essential to improving performance, Stanchak argues. "They're not sexy questions. They're not easy to answer. But they'll get you to think strategically about the role that social media plays in your organization," he writes. SmartBrief/SmartBlog on Social Media (10/10) |  | Making a big change starts with keeping a small promise.
Like us on Facebook to share your promise and view the promises of others. |
 | | | Social Shareable | | | |  | - Making the tortellini dance
There is an art to making the fare at quick-service and fast-casual chains look like gourmet cuisine for the camera. "Tabletop directors" like Michael Somoroff transform everyday food into ethereally beautiful temptations with the help of steam machines, hidden tubes that ooze sauce at just the right moment and other special effects. The New York Times (tiered subscription model) (10/8) |  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Your blog, your Facebook page, your Twitter account — they’re all members of your corporate team."
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, October 07, 2011
- Thursday, October 06, 2011
- Wednesday, October 05, 2011
- Tuesday, October 04, 2011
- Monday, October 03, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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