   | | | Today's Buzz |  | | |  | - Facebook aims to give Credits a wider audience
Facebook is working with developers to allow the use of Credits on third-party websites in a move that could foreshadow Credits' expansion across the Web as a broader virtual currency. The initial tests focus on gaming companies, with developers using Credits to offer a more consistent experience across their non-Facebook applications. "If demand for the virtual currency is high ... the company could one day allow all websites to process payments for virtual goods using Facebook Credits," Emil Protalinski writes. ZDNet/Friending Facebook blog (10/24), All Things D (10/24)       |  | Reach. Performance. Content. Mevio delivers.
Mevio delivers the reach of television with the accountability of online marketing. We produce and distribute thousands of episodes of brand-safe video entertainment every month to an engaged, audience. And with our production studio, Mevio can quickly create video to integrate brands with any of our shows. Learn more. | | | | Network Update | | | |  | - How Facebook ate MySpace's lunch
Facebook succeeded where MySpace failed because it required users to sign up with their real names, which created a network that remained useful to members long after it stopped being novel, writes former MySpace CEO Michael Jones. That stands as a warning to networks that aim to win users with fleeting amusement rather than enduring value, Jones argues. "Myspace's entertainment value, with its optional anonymity and its [entertainment-focused] interest graph, never achieved the same level of utility for consumers," he writes. CNNMoney.com/Fortune (10/24) | Ideas in Action | | | |  | - Banks seek to engage online customers with social media
Banks increasingly are using social channels to engage with customers and build uptake for their online-banking services. JPMorgan Chase is running a social sweepstakes promotion for users who "like" the Facebook page of its Chase Freedom card, and American Express, Capital One and Bank of America also have sought to capitalize on their customers' love of social networking. "Our reach is much broader because of sharing. They read Facebook like it's a nicotine addiction," Chase executive Matt Kane says. The Wall Street Journal (tiered subscription model) (10/25) - Meet the creepiest viral marketer of them all
Jason Zada is the man behind TakeThisLollipop.com, a "Blair Witch"-style viral video that taps into viewers' Facebook feeds and shows a virtual stalker following their online activity. Zada says there's no secret recipe for creating viral content, but that it's important to make the most of the good ideas that come your way. "I don't know if there is a magic formula, but don't overthink things; keep things simple, fast and easy," he says. Advertising Age (tiered subscription model)/DigitalNext blog (10/24) - Tweeting Republicans bash Obama in real time
Congressional Republicans are setting up rapid-response teams to post scathing Twitter comments within seconds of any major statement from the White House or from Democratic leaders. Observers say the teams are well-organized and are successfully shaping the Beltway media agenda. "In the Hill environment, minutes count," said Brad Dayspring, spokesman for Rep. Eric Cantor. The New York Times (tiered subscription model) (10/24) | Research and Reports | | | |  | - Smile! Your future happiness may depend on it
People whose Facebook profiles include photographs of themselves smiling broadly are significantly more likely to experience lasting happiness in the future, researchers say. Students who posted Facebook photos showing "intense" smiles during their freshman semesters reported markedly higher levels of personal contentment when polled 3½ years later, during their final semester of college, researchers found. The Vancouver Sun (British Columbia)/Postmedia News (10/25) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | The Takeaway | | | |  | - Blogging lessons from B-movie monsters
Blogging blunders are like B-movie monsters, Veronica Maria Jarski writes. Whether it's vampiric copy that's sucking the life out of your ideas or a zombielike lack of original content, it's important to hunt down the metaphorical monsters preying on your blog. MarketingProfs (10/24) - How to put your Facebook fans to work
Your Facebook fan base is a potent resource for crowdsourced projects, writes Jim Belosic. Word-of-mouth marketing, product development and recruiting efforts all can benefit from crowdsourcing efforts, Belosic writes. "Remember that these benefits are predicated on building, nurturing and supporting your fan base, so take the time to interact and engage with your fans," he writes. SmartBrief/SmartBlog on Social Media (10/25) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
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