An inside look at Google's approach to marketing

October 13, 2011 issue Forward this newsletter  |   Subscribe  |   View online   An inside look at Google's approach to marketing By Doug Edwards In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing. The dangers of being blinded by the trendy QR code By Chris Tanner QR codes can engage consumers, but they are only one part of the big picture. Learn how to make the most of these codes in the context of the broader mobile marketing mix. Why Adidas thinks social is still an untapped trend By Chris Murphy Adidas' Chris Murphy thinks companies could be doing a lot more in social. Find out what platforms and content he's focused on for 2012. LATEST BLOG POSTS More posts Right Brain, Left Brain. By Doug Weaver Preparing for my keynote at ThursdaysPubMatics AdRevenue4 conference, it occurred to me that far too many publishers dont have a revenue strategy: most have two. And thats something thats justgot to stop.Most revenue people CROs, EVP and SVPs of... Selling via Mobile: What's Working Now By Araks Khachatryan As a mobile marketing company, businesses regularly ask us what exactly we're selling via mobile. Its a simple question, but one of the most important ones to ask if youre thinking about bringing your business into the mobile industry. No matter how... All In: Adidas France 3D Projection Mapping Experience (Video) By Rick Mathieson I'm a sucker for 3D projection mapping - and this new experience from Adidas France has all the right moves.Makes you want to go out and wreck a building while you sing in autotune. The Future of Event Measurement By Steve Parker, Jr. A Look at the #INC500 Hashtag Twitter Conversation AssessmentA lot of folks want to speak of the future of media and advertising these days. In fact, I recently wrote an article forMedia Magazine andMediaPosts Future of Media Conference titled,The... 3 basic rules for marketing with data By Alex White Unless youve been living under a rock for the past year, youve probably heard someone in interactive marketing talk about the rise and necessity of data. Never before has data carried such importance in our world, and organizations large and small... Advertising Week 2011 - Bringing Mobile to the Main Stage By Marcus Startzel Last Thursday was the final day of Advertising Week 2011, and we did our part to close the show with a bang by bringing a mobile panel to the main stage. I was joined by Paul Gelb, Vice President and Mobile Lead at Razorfish, and Jason Newport,... LATEST COMMENT ozEworks Inc - how does someone liking a page and NEVER engaging with that page again result in an increase in product sales? Answer - it doesn't! That's the problem with some of us marketers, we just don't think bottom ... Anthony Green on: Why Facebook fans are useless MOST READ ARTICLES 1. The 5 most memorable banner ads 2. Why Facebook fans are useless 3. The world's worst social media advice: What to ignore 4. 4 ways you're annoying your online audience 5. 9 ways to lose friends and alienate people in social media SUMMIT COVERAGE More photos Clay Fisher, Head of Online & Mobile Acquisition, DIRECTV John Bergman, Online Marketing Manager, DIRECTV See who else went...   Join us at these upcoming events Full calendar »   Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info   Advertisement     LATEST JOBS More jobs Negotiator, National TV Investment Local Broadcast Buyer SEM/ Email Marketing Manager Regional Sales Manager Director of East Coast Sales Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Tamara Bousquet EVP, Media Director, MEA Digital See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.