 | | | Today's Buzz |  | | |  | - Marketing should be "social by design," Facebook exec says
Brands must bake social media marketing into all of their promotional campaigns, Facebook Chief Operating Officer Sheryl Sandberg said at the Association of National Advertisers convention. Branded websites and old-media advertising still have a role to play, but should be underpinned by effective Facebook marketing, Sandberg argued. "We aren't arguing you shouldn't keep doing what you've been doing," she said. "But you should think about social as an absolutely fundamental ingredient." Advertising Age (tiered subscription model) (10/22)       |  | Build Business with Social Media [New 40 Page Guide] — Learn the latest best practices and proven tactics for social business success. Discover content strategies, templates, real-world examples and measurement methods for the six best ways to use social media. Download the Social Media Pocket Guide. | | | | Network Update | | | |  | - Google reportedly prepares a music-download store
Google will launch a music-download store in the next two weeks that will interact with Google+, insiders say. Users are expected to be able to recommend songs from their library to Google+ contacts, who will be able to listen to the tune once for free or download a copy for about a dollar. The company may not be able to secure the rights to stream and sell music from all of the four major music labels, however, which could affect the service's viability, experts say. The Wall Street Journal (tiered subscription model) (10/24) |  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 | | | Ideas in Action | | | |  | - Social media may change broadcast marketing
Social-monitoring services such as Bluefin Labs are helping TV networks and broadcast marketers fine-tune their advertising. It's possible to take more effective snapshots of audiences using other methods, CBS research chief David Poltrack says, but nothing rivals social channels when it comes to providing "a continuous monitor of conversation about a program, episode by episode. ... That is something we can't replicate." MIT Technology Review (November/December 2011) - Cops turn to Facebook to track suspected drug dealers
Facebook is emerging as a key tool for Washington, D.C., police who are chasing suspected drug dealers. Officials produce a weekly "Social Media" report to keep detectives up to date on people's social media activity, and even use profile updates to let officers on patrol know what clothes a person of interest will be wearing on any given day. "It's a wealth of information, and it helps you keep up with them in a way we never imagined just a few years ago," says Police Lt. Michael Pavlik, head of the department's intelligence unit. The Washington Post (10/23) |  | Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs. |
 | | | Research and Reports | | | |  | |  | Smart data center actions your CFO will love
In today's environment, organizations are looking to reduce costs — not just acquisition, but also ongoing energy and management costs as well. Read this document to see how IBM can help you extend the life of existing equipment, improve operational expenses by as much as 50%, and create a new infrastructure that is flexible and responsive to change. |
 | | | The Takeaway | | | |  | - 3 ways to show your fans that you care
Everyone knows that you're supposed to show your social media followers that you care about them -- but how should you let them know they've got your attention? Blog posts that curate fan content can let your supporters know you're listening, while Twitter engagement is best done in occasional, personalized outreach, rather than Follow Friday lists, SmartBrief's Jesse Stanchak writes. SmartBrief/SmartBlog on Social Media (10/24) - Your social media campaign may be a load of garbage
Too many social media marketers are guilty of "landfill marketing" -- creating campaigns that are trashy, disposable and instantly forgettable -- writes Paul Marsden. Experts say campaigns based on user-generated content still need to fill a need in the marketplace and create value. Social Commerce Today (10/23) - How to make social CRM work for your business
Ensuring that a company's social customer-relationship-management strategy is on the right track relies on strategic planning and a willingness to experiment, writes Zach Hofer-Shall. But it's important to remember that there are no all-in-one solutions, so don't expect to have all your CRM needs met by one company, Hofer-Shall writes. ComputerWeekly.com (U.K.) (10/24) - Why marketers shouldn't fear off-topic discussions
Building a community around a brand doesn't have to mean eliminating any chatter that's not directly focused on your company's products, writes Richard Millington. Allowing off-topic discussions is an important way to expand your community and create bonds between your users. "By heavily restricting the types of discussions you allow, you're crippling the development of your community," Millington writes. FeverBee.com (10/24) |  | Reward and motivate your employees with Target GiftCards®
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 | | | Social Shareable | | | |  | - America's telegraph network turns 150
The U.S. transcontinental telegraphy system is 150 years old today. Experts say the network helped shape the U.S.'s national identity, and note that telegrams bore a striking similarity to modern tweets. "It really gives one a good understanding of how we got where we are and how the Internet evolved. The telegraph is really where it all started," historian Thomas Jepsen says. The Boston Globe/The Associated Press (free registration) (10/23) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | As more people use smartphones, they will expect an extension of their customer experience to be supported by this kind of device while demanding that social aspects of the Web be intertwined with this experience."
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, October 21, 2011
- Thursday, October 20, 2011
- Wednesday, October 19, 2011
- Tuesday, October 18, 2011
- Monday, October 17, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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