What your analytics are really saying

October 6, 2011 issue Forward this newsletter  |   Subscribe  |   View online

What your analytics are really saying By Nicole Rawski In order to make educated business decisions, you need to understand the numbers and how they relate to your overarching business goals. Here is a step-by-step guide to setting up a proper analytics strategy. The ad exchange revolution: Crucial insights By Josh Dreller Have the promises of ad exchanges been fulfilled or is there still more work to do? Let's see what three experts have to say. 2 ways to keep your bloggers from "selling out" By Bob Garfield Bloggers build loyal audiences that are primed and ready for product recommendations. But don't take that audience's trust for granted. Maggie Mason of MightyGirl.com shares two secrets for getting the most from your blogger sponsorships. LATEST BLOG POSTS More posts It's the Experience, Stupid! By Doug Weaver Last month in this spaceI called out agencies for neglecting their own brand identities and enabling an era of faceless commoditization. Today Ill turn that same lens onto sales organizations. Because mediocrity doesnt break down your door at 2 a.m.;... B2B Marketers- What's Happening in your Database? By Gary Halliwell A database of B2B prospects is at the core of lead generation, driving revenue and opportunity creation through disparate channels such as email marketing and telephone outreach. For every B2B marketer, this internal resource is the key access point... Why Facebook's Edge Rank Matters By Tom Edwards With all of the changes on deck for Facebook, it will be interesting to see how the Edge Rank algorithm will potentially change and how this may impact Brands usage of Facebook.What is Edge Rank? And why would I care if it changes? When you first... The Ascent of the Social Buyer By Tony Zambito Image via WikipediaWhile we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. The B2B buyer continues to ascend and... Back to the Future - Email Marketing By George Diguido A couple of weeks ago Nike announced that it has made the iconic space-aged shoes worn by Marty McFly in 1992s Back to the Future Part II. The 2011 Nike Mag will make in a short production run of only 1,500 pairs to be sold on eBay, but it got me... LATEST COMMENT I can't stand companies that use their Facebook page or Twitter account as another ad space. That's not the point! While there is nothing wrong with a promotional message every now and again, it should never be the bulk of ... Nick Stamoulis on: 9 ways to lose friends and alienate people in social media MOST READ ARTICLES 1. 4 new reasons to redesign your website 2. How the "new Facebook" impacts news feed optimization 3. How to get the metrics lowdown on Twitter... for free 4. 9 ways to lose friends and alienate people in social media 5. How to determine the real value of a Facebook fan SUMMIT COVERAGE More photos Lisa Archambault, Display Marketing Manager, Zappos Kristen Whiteley, Brand Partnerships Assistant Manager, Zappos Laura Petersen, Senior Director of Sales, West Coast, Resonate Networks See who else went...   Join us at these upcoming events Full calendar »   Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info   Advertisement     LATEST JOBS More jobs Digital Media Strategist Online Media Account Executive Director, Social Media Director of Marketing Entertainment Marketing Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Mitchell Reichgut Founder and CEO, Jun Group See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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