By Amielle Lake On their own, Facebook "likes" don't hold any value. However, with the right approach, there are smart things that marketers can do to convert fans into true customers. Here's how.
By Chris Marriott Just because a subscriber doesn't open your email right away doesn't mean it's a lost cause. Learn how to adapt your strategy for today's "time-shifting" email recipients.
By Rebecca Lieb When it comes to real-time marketing, it's important to be prepared for disaster. Here's why it's wise to have a plan in place and always know who's minding the store for your brand, day and night.
By Dave Schoonover When Kia premiered its newest dancing hamster ad at the MTV Video Music Awards, it became that week's No. 1 downloaded video in the world. Kia's David Schoonover shares why the "Soul" campaign connected with consumers.
By Lucia Davis For the past month, iMedia has been trying to determine the best new technology start ups. At our summits and in our publication, we are always striving to bring the cream of the crop to your attention, whether it's through our keynote speakers or...
By David Sonn The problem as I see it.Too often I see a company Twitter account pushing out news, links, and general remarks in a first person tense. I never know who at the company is behind these faceless communications and therefore rarely engage with them....
By Lisa Ostrikoff The Story... a never to be underestimated starting point. A captivating tale to get a message across... and one that gets people talking.I learned this early on, the first day I entered broadcasting... it's always about 'the story'. Telling a tale...
By John Shelton The impact that Arthur C. Nielsen Jr. has had on my life is hard to put into words. Not just because Im a product of the Baby Boom generation that grew up with the development of TV ratings or because Ive spent most of my career in the...
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