The world's worst social media advice: What to ignore

October 12, 2011 issue Forward this newsletter  |   Subscribe  |   View online   The world's worst social media advice: What to ignore By Lori Dicker Every self-proclaimed social media "guru" is happy to tell you what your brand is doing right -- and wrong -- in social media. But these commonly heard opinions aren't as sound as they might seem. How to turn customers into brand fanatics By Ashish Mistry If you nurture your loyal customers, they will become valuable voices in support of your company. Here's how to make that happen. Why it's important to push back on bad client ideas By Bob Garfield Evolve Media manages content for 500 websites, and sees more than 25 million monthly unique visits. But it's not all smooth sailing. Paul Santello tells Bob Garfield how to respond to bad client ideas. LATEST BLOG POSTS More posts F'CAP RETARGETING By Jeff Hirsch Thats frequency capping folks. Get your minds out of the gutter. Although, if we are being guttural, I have a topic to touch on. Its been only a week since I joined Underdog Media and I have inundated myself in the world of performance advertising... CXM: a Leap Forward in Relationship-marketing By Ruud Verstraeten Relationship marketing is a hot topic in marketing today. Its definitely not a new concept. But still there continues to be a lot of buzz around the concept. Why? Because it evolves. As our society, media and technologies evolve, the practice of... Going Hash Wild - The Right and Wrong Ways to # By Tara Meehan As Twitter use increases, so too does the urgency to distinguish ones social voice. Saturation of the social marketplace can make it difficult for even the most unique individual or corporate brand to stand out. Whats a tweeter to do? For many, the... LATEST COMMENT It's not the quantity of fans, but the quality. Say, if someone becomes a fan of my business and THEY have 500+ fans, the chances of them seeing my post(s) are probably slim. When I do post on a ... Robin Ritchie on: Why Facebook fans are useless MOST READ ARTICLES 1. The 5 most memorable banner ads 2. 9 ways to lose friends and alienate people in social media 3. Why Facebook fans are useless 4. 4 ways you're annoying your online audience 5. What your analytics are really saying SUMMIT COVERAGE More photos Marc Heedt, Sales Manager West Coast, Dynamic Logic Kimberly Kyaw, Sr. Media Strategist, Toyota Motor Sales, USA, Inc. See who else went...   Join us at these upcoming events Full calendar »   Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info   Advertisement     LATEST JOBS More jobs Director of East Coast Sales Integrated Marketing Manager Digital Media Strategist Online Media Account Executive Director, Social Media Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Tamara Bousquet EVP, Media Director, MEA Digital See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.