Your step-by-step guide to acquiring a gTLD

October 27, 2011 Issue Forward this newsletter | Subscribe | View online Your step-by-step guide to acquiring a gTLD By Joshua Bourne The process of applying for and launching a new generic top-level domain takes time, careful planning, and serious attention to detail. Read ahead to get started. Can Google+ succeed among the common people? By Alejandro Rivas-Micoud Still wondering whether Google+ can compete with Facebook? A recent study sheds light on what it will take for the platform to truly take off. 5 essentials for mobile-local search By Monica Ho Keeping your SMB business listings and profile pages seamless is crucial if you want to be on the same playing field with the megabrands. Make your mobile pages search friendly with these must-haves. Finding consumer comments in unexpected places By Skip Balch Are consumers talking about your brand in places you don't know to look or listen? Networked Insights' Skip Balch says you need to think bigger. Find out how in this candid conversation. Blog Posts All Marketers Are Geniuses: "Smart is In" By Josh Shatkin-Margolis As VP of Media Technology & Analytics, Josh Dreller ensures that Fuor Digital stays on the cutting edge of all online marketing technology. He is passionate about media measurement and how marketers reach consumers with multi-channel web... Enhance the Buyer Experience with Intelligent Engagement By Tony Zambito Image via WikipediaOne particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement. I referenced this in my previous article whereby I questioned the phrase... Are You Winning Both Hearts and Carts? By Brian Cavoli The world of shopper marketing is changing, and its becoming a lot more social.The new 5th annual Grocery Manufacturers Association (GMA) shopper marketing study has some interesting insights on how the practice is evolving. The report demonstrates... Reminder: Combining TV and Online Boosts Ad Recall By Ariel Geifman For years, advertisers have been combining cross channel TV and online advertising to reach a larger audience and boost their brands. For example, studios promote new movies by launching a TV campaign that features a short trailer as well as a well... What digital media can teach NPR about pledge drives By Eric Anderson I've been a little grouchy lately. Morning is not my friend on the best days, and the worst days are the ones in which the soothing warble of NPRs Steve Inskeep on my clock radio has been replaced by the screechy aural assault of an NPR station... Cover Stories Why the QR code is failing The 7 deadly sins of Facebook page design 5 ways to get creative with 140 characters 6 signs your job is in danger Creative director reboot: 6 steps to re-launching yourself Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs Digital Strategist - Multiple Openings Media Planner Negotiator, National TV Investment Local Broadcast Buyer SEM/ Email Marketing Manager More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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