10 strategic benefits of Google+ brand pages

November 17, 2011 issue Forward this newsletter  |   Subscribe  |   View online   10 strategic benefits of Google+ brand pages By Tom Edwards Now is the time to define your brand's strategy when it comes to fully maximizing the benefits of Google+. Find out how. How to create a better customer journey By Charles Wiedenhoft As shopping experiences become increasingly complex, it's necessary to understand how your customers move through the sales funnel. Learn about an exciting new approach. Why tablets open new marketing possibilities for financial institutions Union Bank's SVP of eMarketing Juan Silvera is excited about tablets. Here he discusses the up-and-coming consumer technology that he has his eye on. LATEST BLOG POSTS More posts 5 Ways to Prevent a Holiday Marketing Hangover By Jonathan Gardner And they're off! Black Friday is just around the corner, festive playlists are on repeat, and marketers are revving up to make the very most of the holiday spending ahem, giving season. With so much at stake from now through Christmas holiday sales... 10 Retail Tips for Improving 2011 Online Holiday Sales By Mark Simpson Well, it's arrived: the holiday shopping season. Black Friday, Cyber Monday, December sales, January promotions you get it.This year, the Associated Press says, retailers are focused on price in hopes to counter the (still) worn down economy, while the... A Tale of 2 Tweets By Daniel Flamberg The content, conversation and cadence of Twitter are unique and distinctive from its social media cousins. What's less clear is how brands can tactically enter, participate and influence the Twitter stream to build awareness, preference and advocacy. A... Spare A Thought For The Proof Of Concept By Anthony Long For years predictable screen formats and connection speeds meant bringing a web project to life was relatively fast and easy. As marketers dealing with technology over the past decade, or as technologists working on more consumer-facing projects, we... Why National Brands Should Focus on Local Media By Rob Reif Lately I've been wondering about national retail brand campaigns and whether they're worth the media dollars. Numerous brands advertise nationally in all media formats, but every single one of them is intensely focused on attracting the highest amount... LATEST COMMENT Hi Eric, Love the article, and I do agree that display has much more to offer than simple and unimaginative creative. I also like what you're saying about giving brand advertisers metrics they understand, this would help simplify online ... Dieter Van Roekel on: Why the display ecosystem might implode MOST READ ARTICLES 1. Why the QR code is failing 2. The clients that agencies hate 3. Your web analytics crib sheet 4. 4 ways to get customers to brag about your brand 5. 11 ways to be a charming marketer SUMMIT COVERAGE More photos Amanda Zaky, Manager of Interactive - Media Services, Mars Snackfoods Alan Schlanger, Director Sales, Datalogix Ken Mohring, VP of Platform Sales, Datalogix See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs Director – Display Marketplace Planning Supervisor Ad Solutions Manager Marketing Manager, Offers and Promotions Digital Strategist (Media Planner) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dave Knox Chief Marketing Officer, Rockfish Interactive See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.