 | | | Today's Buzz |  | | |  | - Can Microsoft beat Facebook and Google with Socl.com?
Screenshots and other details have leaked out about Microsoft's reported social network, Socl.com, which is undergoing private beta testing. It's unclear when or whether the site, which has a heavy focus on social search and also includes social-video features, will get a full rollout. "[I]f it does get a public launch it'll have quite a bit of catching up to do against Twitter, Facebook and Google+," Tom Cheredar writes. The Verge (11/15), VentureBeat/SocialBeat (11/15)       |  | This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results. | | | - Don't make us police piracy, social sites tell Congress
Facebook, Twitter, Google and LinkedIn joined forces on Tuesday to warn lawmakers that proposed anti-piracy legislation risks leaving online companies responsible for their users' copyright violations. The bill's language is not specific enough, and risks undermining provisions in the Digital Millennium Copyright Act that protect sites from copyright charges if they work to remove the offending content, the tech giants say. The Washington Post/Post Tech blog (11/15) - Google+ to let brands use management platforms
Google is teaming with some professional social media brand-management platforms, including Buddy Media, Hearsay Social and Hootsuite, to integrate their services into Google+. The move should help brand managers use cross-platform dashboards and other services to streamline their social media activities, officials say. ClickZ (11/15) - Foursquare's updated website lets PC users in on the action
Foursquare's website redesign takes into account the many users who are at their desktop computers at any given time, and maps out locations of interest that are nearby. "It shows everything interesting nearby -- your friends, places that are trending (in yellow), places on your lists (green), places with Specials (orange), and places that are popular (blue)," according to a Foursquare blog post. VentureBeat/MobileBeat (11/15) |  | Earn 2X rewards points on advertising costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Ideas in Action | | | |  | - Crowded Room lets users hatch plans with "pre-check-ins"
A geo-social application asks users to check in at places they're considering visiting, rather than just to places where they already are. Crowded Room's "Might Go" tool is designed to help users spot trends, forge connections with similarly minded strangers and arrange plans with groups of friends. "If enough people use it, it can give you a good sense of what's hot and where people might be headed," Ryan Kim writes. GigaOm (11/14) |  | Database Auditing And Real-Time Protection
Database auditing has become critical to all enterprises for dealing with various regulatory compliance and security requirements. Preventing attacks and unauthorized access to sensitive data by database administrators and other privileged users has become vital to all organizations. Click here to learn more. |
 | | | Research and Reports | | | |  | - Teen girls drive school-age Twitter use
At least 22% of teen girls are active on Twitter, according to research from the Pew Internet & American Life Project, compared with 10% of teen boys. Overall, 16% of Web-surfing teens use Twitter, an increase from 8% in September 2009, the survey found. eMarketer (11/14) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | | SmartPulse | | | |  | - Google has unveiled brand pages for Google+. Will your business be joining Google's social network?
| Yes |  57.96% | | No |  42.04% | - Do you incorporate video elements into your social media presence?
 | Yes, and they have been very successful | | Yes, but the results have been disappointing | | We'd like to create videos, but we're not sure how | | No -- we have no plans to produce videos |
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 | | | The Takeaway | | | |  | - What's really wrong with most community comments
Community-building is less about eliminating trolls and more about fending off well-meaning but dull participants, says Gawker Media chief Nick Denton. The goal should be to increase participation from smart people who are wary of diving into online debates, Denton said. "The problem is the boring people online -- they're incredibly difficult to get rid of, because they're often really nice. But they simply haven't contributed anything to the discussion," he says. Advertising Age (tiered subscription model) (11/15) - How to create content your users will want to share
If your online content doesn't cry out to be shared then it's unlikely to get a wide audience, Amy Porterfield writes. Content should make a strong first impression, and end with a call to action that drives readers to continue the conversation. Asking for advice and encouraging readers to talk about themselves can help your content take off, she writes. SocialMediaExaminer.com (11/16) - Would you pay $4.3 million for a photo of a river?
A bleak snapshot of a nondescript patch of riverbank has sold for $4.3 million at auction in New York, setting a record for a single photograph. Critics have raved about the image, taken by artist Andreas Gursky, which shows a featureless stretch of the Rhine. "For all its apparent simplicity, the photograph is a statement of dedication to its craft," Florence Waters writes. The Telegraph (London) (11/11)
 | [W]ithout mobile support or integration across the rest of the Microsoft world, Socl's got a big hill to climb."
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