11 ways to be a charming marketer

November 8, 2011 Issue Forward this newsletter | Subscribe | View online 11 ways to be a charming marketer By Kent Speakman Digital marketers might work online, but our offline interactions are what make the lasting impressions that lead to professional success. Use this article to ensure you're remembered fondly. Top 10 Brands in Video: Siri bumps Apple to No. 1 By iMedia Editors Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut. Why brands want agencies that collaborate well By Rebecca Lieb In the effort to juggle ever-increasing digital marketing avenues, big brands are starting to work with multiple agencies. Here's why it's imperative that your company plays well with others. 4 tips for doing cool things on Facebook By John Bohan Chances are you're making two common mistakes on Facebook. SocialTyze's John Bohan dissects IHOP's "Breakfast Bracketology" and the "Puss in Boots" campaigns to show you how to avoid these classic Facebook pitfalls. Blog Posts Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part One By Linda Fisk The impact of social media on our society today is simply staggering. It's stunning to think about the sweeping changes that social media platforms have created for human connections at all levels, including educational systems, political activities... 5 Recommendations to Optimize Facebook Media By Tom Edwards After managing many Facebook ad campaigns, I wanted to share 5 recommendations to be aware of when executing your campaign.When it comes to optimizing your Facebook ad campaigns it is not enough to set the campaign and just let it run. It is... Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions By Tony Zambito Image by Will Lion via FlickrIn my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age. A key component... Social Media: The New Purple State. Could Marketers Get Bruised? By Tara Meehan September was a significant news month for Facebook and Twitter. Team Zuckerberg announced a myriad of interface changes designed to upgrade the user experience. Team Blue Bird revealed that its expanded Promoted Products will drive upwards of $400... Understanding mobile consumer behavior By Erin McKelvey On October 12, 2011, I spoke at the Future of Marketing event in Tysons Corner, Virginia. As the sole representative of Mobile on the panelI attempted to focus most of my remarks on the massive shift in consumer behavior weve seen over the course of... Cover Stories How Coca-Cola will double its business by 2020 3 signs you're a success on Facebook Using social media for customer service: 3 vital tactics The 7 deadly sins of Facebook page design Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs Marketing Manager, Offers and Promotions Digital Strategist (Media Planner) GLOBAL SOCIAL MEDIA DIRECTOR Worldwide Account Director Strategist (Media Planner) More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers The unprecedented shift that will change the marketing world How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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