3 signs you're a success on Facebook

November 7, 2011 Issue Forward this newsletter | Subscribe | View online 3 signs you're a success on Facebook By Doug Schumacher Setting goals for your Facebook efforts doesn't need to feel overly complex or cumbersome. Here are some of the key metrics by which you can judge your brand's success. Why engagement analytics trump all others By Ron Person Incorrectly interpreted, web analytics can be misleading and can drive marketing efforts in the wrong direction. Here's why savvy marketers are using engagement analytics to measure the relationship between quality and quantity visitors. How to ensure your ad is truly seen By David Hahn Your ad might be above the fold, but it is not necessarily being seen. Learn how to measure your ad's true "viewability." Are QR codes a flash in the pan? Will consumers embrace the QR code in 2012? What else could take its place? Will NFC (near field communication) be a viable option? Shopkick's Aaron Emigh gives us the insider's lowdown. Blog Posts Top 12 Apps For This Holiday Season By Stephanie Chacharo Lets face it: Buying gifts for those hard-to-shop for friends and family is a total drag, especially in this economy. This Christmahanukkwanzaa, try something a little different and give the gift of mobile apps. Low-cost, no lines, and the... Open Letter to CMOs – Subject: 2D Barcodes By Roger Marquis Dear Chief Marketing Officer:Over the past year and a half, I have been actively researching, reporting and consulting on the strategic and tactical use of 2D barcodes (e.g., QR Code, Microsoft Tag, etc.) for advertising, promotion and general... The Lollipop That Licked Me By Patrick Reynolds I wasn't much of a sweet tooth until I tried the takethislollipop site. Or is it a video? A game? An ad? An idea?Therein lies the glorious dilemma, the terrible beauty of media's future. It can't be categorized. It's creativity, media science... Cater Your Email Marketing to the Holiday Shopping Phases By Janine Popick Halloween is over, and you know what that means: Let the holiday marketing extravaganza begin!When it comes to email marketing, data on our retail clients show that open rates and click-through rates hold steady during the holidays despite the added... The Five Most Important Factors in the Success of Your QR Code Campaign By Robert Bentz by Bob BentzAs I watched the Republican Presidential debate a few weeks ago, my thoughts went to the QR Code (yeah, it was that boring). The QR Code is the newest entry into the mobile marketing arsenal, but the one that continues to get attacked by... B2C Facebook Results Are 30% Above Average on Sundays By Jay Baer Last week I did a Webinar with my friends (andConvince & Convert sponsors)Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in... Cover Stories How Coca-Cola will double its business by 2020 5 scary client stories to tell in the dark Using social media for customer service: 3 vital tactics The 7 deadly sins of Facebook page design Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs Marketing Manager, Offers and Promotions Digital Strategist (Media Planner) GLOBAL SOCIAL MEDIA DIRECTOR Worldwide Account Director Strategist (Media Planner) More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers The unprecedented shift that will change the marketing world How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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