 | | - European regulators take aim at Facebook's ad targeting
Facebook is facing a crackdown on its data-harvesting and ad-targeting technologies, with the European Commission planning to implement rules banning such activities without users' explicit permission. The move could leave Facebook facing a substantial fine or other legal action if it fails to comply. "Consumers in Europe should see their data strongly protected ... regardless of the country in which companies which process their personal data are established," said Viviane Reding, vice president of the European Commission. The Telegraph (London) (11/26)       |  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | - Why Britney Spears' rise is good news for Google+
Britney Spears has dislodged Larry Page as the most-followed figure on Google+, but the Google chief is unlikely to complain, writes David Murphy. Spears' ascent to more than three-quarters of a million followers may be a sign that Google+ is reaching beyond geeks and developing mass-market appeal, experts say. Nontech celebrities such as Snoop Dogg and Tyra Banks also are among the service's top five most-followed list. PC Magazine (11/27), CNET/Technically Incorrect blog (11/27) - Facebook is unlikely to vie for search dominance, analyst says
Facebook isn't planning to challenge Google's dominance of the search market, says Citigroup analyst Mark Mahaney. Based on conversations with Facebook managers, Mahaney says that the social network has soured on search after a deal with Bing yielded unimpressive results. "Based on discussions with management over the year, we believe Facebook has no intention of getting into the search business," Mahaney says. CNBC (11/27) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - German firm says Facebook gave away its page
German drugmaker Merck KGaA has started legal action against Facebook after control of its Facebook page apparently was given to the rival U.S. firm Merck & Co. The German company said it launched the legal action after Facebook officials failed to provide an explanation for the switch. BBC (11/25) - Tweeted histories re-create past events day by day
Amateur historians are taking to Twitter to re-enact historical events in real time. Feeds such as @RealTimeWWII post near-continuous updates over a period of months or years in a bid to give followers a sense of what it was like to live through a given moment in history. "I still get dozens of tweets every day from people who say, 'I forgot I was following ... and I suddenly thought the Germans were about to invade Holland,' " says Alwyn Collinson, who writes the @RealTimeWWII feed. The New York Times (tiered subscription model) (11/27) | Research and Reports | | | |  | - Study: 40% of job seekers have a social media problem
More than a quarter of Australian managers now routinely screen job candidates' social media profiles, according to a Telstra study -- and they say they're finding red flags in 4 out of 10 cases. Inappropriate photos, discriminatory comments and negative statements about previous employers are all potential warning signs for employers, the study found. ZDNet (Australia) (11/28) |  | How are technology leaders adapting to the change and complexity that mark today’s economic landscape? Read this white paper to identify the 4 patterns, or mandates, employed by CIOs when leveraging business and information technology to innovate. Learn how each pattern indicated a distinct approach to IT leadership, and are derived from specific organizational needs. |
 | | | The Takeaway | | | |  | - How to build buzz for a boring brand
Boring brands can generate as much buzz as more captivating product lines if the discussion is framed correctly, writes Malcolm Faulds. Commonplace products already are familiar to consumers, so it's possible to spark conversations by leveraging that accessibility and seeking to challenge people's preconceptions. "Interesting products may generate immediate discussion as novelty items, but that fades fast. ... Under the right circumstances, common products can generate far more consumer discussion," Faulds writes. Advertising Age (tiered subscription model) (11/28) - 3 ways to embrace social without losing your local roots
Outdoor-products co-op REI has a national presence, but its customers tend to have strong relationships with their local store. To capitalize on that, marketer Jordan Williams established 53 regional social channels for the chain, each with its own Facebook and Twitter accounts. Williams established training courses to keep the company's 300-odd social media practitioners on message, and a central hub to help customers find the right channel. SmartBrief/SmartBlog on Social Media (11/27) - Rethinking the holiday card in the age of Facebook
Social networking may be reducing the need for holiday greeting cards, with people saying they're in such close and continuous contact with their friends and relatives that there's no longer any need to mail them an annual update. While some say they see the annual holiday card as old fashioned, others defend the traditional card as being more personal than an electronic update. A study found that 63% of Americans will send a physical holiday greeting this year. The Oakland Tribune (Calif.) (11/27) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Countering consumer expectations can be a powerful tool for getting consumers to talk about a brand."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, November 23, 2011
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