  | | | Today's Buzz |  | | |  | - Facebook branding exec: It's not about location
Speaking at an industry event, Facebook's Paul Adams suggested that geo-targeted marketing probably won't always be a chaotic system in which consumers receive a barrage of offers everywhere they go. Instead marketing pitches will be mediated through friends and social-network contacts. Adweek (11/3)       |  | Build Business with Social Media [New 40 Page Guide] — Learn the latest best practices and proven tactics for social business success. Discover content strategies, templates, real-world examples and measurement methods for the six best ways to use social media. Download the Social Media Pocket Guide. | | | | Network Update | | | |  | - Facebook will find a way to make brands pay
 Advertisers reportedly are reluctant to spend much cash on direct Facebook advertising, preferring instead to buy off-site ads for their Facebook pages, writes Alexandra Carroll, director of Summus. Still, the social giant has plenty of revenue options, such as its Credits virtual currency or a host of possible paid enterprise-level services. "Facebook has the opportunity to create a multi-billion dollar ad space. It just has to figure out how to lure the big fish," Carroll writes. SmartBrief/SmartBlog on Social Media (11/4) |  | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting |
 | | - CIA's "vengeful librarians" read 5 million tweets a day
The CIA has a team of digital analysts known as the "vengeful librarians" who pore over tweets and Facebook postings in the search for useful intelligence. The agents follow up to 5 million tweets a day, cross-referencing the flood of data with information from phone taps, news outlets and other intelligence sources. The Daily Mail (London) (11/4) |  | The Business Platinum Card® from American Express OPEN
Spending power for your business. Premium benefits for you.
Access a portfolio of 30+ premium benefits, including:
• Membership Rewards® points that pay for flights, hotels, and more
• 24/7, 1-on-1 Concierge for help with your life and your Business
• Annual $200 Airline Fee Credit for any airline
Business Platinum Card
APPLY NOW |
  | | | Research and Reports | | | |  | - What do consumers want? Deals, deals and more deals
The best way for brands to attract followers on social sites is to offer giveaways and discounts, according to data from Nielsen/McKinsey's NM Incite. Almost 60% of users say they use social tools to find discounts, and almost a quarter say they do so on at least a weekly basis. "While some may argue that consumers' interest in discounts has faded, Nielsen data shows the desire for deals is still strong worldwide," the researchers say. MediaPost Communications/Online Media Daily (11/3) |  | Meet Your New Partner — Whether you need secured connections in the courtroom, a server-based document management solution, or the ability to track a lost laptop, Dell has the hardware and software to help you work seamlessly. And our comprehensive suite of customizable services gives you 24x7 access to certified Dell IT experts, helping your legal practice stay up and running. Learn more. |
 | | | The Takeaway | | | |  | - Don't talk to Zappos' Tony Hsieh about "social media"
Zappos chief Tony Hsieh is an avid Twitter user, but he hates the phrase "social media" so much that he imposes on-the-spot fines on anyone he catches saying it. His point is that it's more important to focus on engagement and human interaction than on buzzwords and technological tricks. "What Tony is pointing to is a cultural mindset of an organization. Either you are truly engaged with the person on the other end of that interaction or you aren't," this blogger writes. Never Stop Marketing/Igniting The Revolution blog (11/3) - Why the AP's Twitter policy doesn't add up
The Associated Press has given its reporters strict instructions for using Twitter, telling them to avoid "unadorned retweets" that appear to endorse other people's opinions. The news organization quickly came under fire, with online critics saying the policy shows a limited understanding of the back-and-forth that makes Twitter a valuable resource. "Why not just hire robots?," one Twitter user writes. The Atlantic Wire (11/3) - 7 ways to wow a tech-savvy crowd
Executives who do presentations to tech-savvy audiences need to understand social media to succeed, writes Drew Neisser. Don't assume your listeners have drifted off if they're pecking away at their iPads; it's more likely that they're tweeting your comments, fact-checking your talk in real time or even trying to start a conversation with you. "It's fun to respond to a tweet when I am on stage, and it personalizes the interaction with the audience," Citibank executive Frank Eliason says. FastCompany.com/FC Expert Blog (11/2) |  | Small business funding, made simple with Fundyng.com. Get a free, no obligation quote to see if your business could qualify for up to $250K in as little as 3 days. |
 | | - Secret jokes spice up your Google searches
Google drummed up buzz this week by having its home page whirl around like a stunt airplane when users search for "barrel rolls." There are plenty of other jokes hidden in Google's inner workings, such as geeky jokes about anagrams, the meaning of life and a hidden Google Map guide to kayaking across the Pacific Ocean. BuzzFeed (11/3)
 | So many companies are chasing the social media hype, thinking it is a great way to connect with customers when they haven't even gotten their telephone interactions with customers' right."
|
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, November 03, 2011
- Wednesday, November 02, 2011
- Tuesday, November 01, 2011
- Monday, October 31, 2011
- Friday, October 28, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.