   | | | Today's Buzz |  | | |  | - Are Fortune 500 firms cooling on social media?
Social media use by the biggest U.S. companies appears to have hit a plateau, according to a University of Massachusetts at Dartmouth study. Researchers found only slight increases in social media adoption during the past 12 months, with 62% of companies on Twitter and 58% active on Facebook. The study found that social media use among Fortune 500 companies is most common in the retail, food, technology and insurance sectors. MarketingProfs (10/31)       |  | Engage on-the-go consumers with interactive and measurable advertising. Mobile 2D Barcodes (i.e. QR Codes) provide the ultimate solution for bridging offline & online advertisements. Learn how this powerful medium will enable wireless subscribers to access additional information & digital content related to your business. Get the free whitepaper. | | | - How to build a noise-free social network
Twitter thrived because it limited users to 140 characters, helping its signal-to-noise ratio -- but it simultaneously encouraged users to post frequently, writes Christopher Mims. A more elegant, less-noisy solution might be a social network that permitted users to post only once per day, forcing people to focus on quality rather than quantity. "It's high time that the realm of social media was shaken up by an even more draconian attempt to increase the quality of our online interactions by putting hard boundaries around them," Mims writes. MIT Technology Review online/Mims's Bits blog (10/31) |  | The Business Platinum Card® from American Express OPEN
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  | | | Ideas in Action | | | |  | - Manchester United to kick off a social venture
Manchester United is planning to launch its own social network. The English soccer club estimates that it could target the network at more than 500 million people, based on global fan estimates. The network will offer a mix of exclusive branded content and content from the team's official television channel. MarketingMagazine.co.uk (U.K.) (11/1) - Scaring and sharing helps haunted house build buzz
The Nightmares Fear Factory in Niagara Falls, Ontario, drummed up digital buzz by posting photos of its terrified customers to Flickr, Facebook and Twitter. Marketing chief Vee Popat says the campaign increased the haunted house's Web traffic by 10,000%, and drew the attention of mainstream-media outlets such as Newsweek, ABC News and "The Tonight Show with Jay Leno." HubSpot.com (10/31) - C-SPAN2 adds tweets to Senate coverage
During those long intervals between Senate debates, C-SPAN2 is scrolling tweets from congressional members. "We see Twitter as another way that members of Congress are communicating with the public, and we want to be showing that as well. ... We are not moderating, and we're not editing what members say via Twitter," said Howard Mortman, the network's communications director. "They could be tweeting out anything." Poynter.org (10/31) - FX taps social TV startup GetGlue
FX is teaming up with social TV startup GetGlue to promote its movie programming. The partnership, called "FX Has the Movies," requires viewers to log in to GetGlue to check in and chat about the content, although users could still post about the films via Facebook and Twitter. Adweek (10/31) - DHS looks to use Twitter as an intelligence tool
The Department of Homeland Security is trying to figure out ways to use Facebook and Twitter as intelligence-gathering tools, Undersecretary Caryn Wagner says. Their value may be in examining trends in social posts, but the department is struggling with the appropriate methodology, as it also has to obey strict privacy guidelines, Wagner says. "We're still trying to figure out how you use things like Twitter as a source. How do you establish trends and how do you then capture that in an intelligence product?," she says. Google/The Associated Press (10/31) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Research and Reports | | | |  | - Most small businesses go social to drive sales
 More than half of small businesses use social media to develop sales leads, and 55% say their social-marketing efforts are a "significant engine of sales growth," according to a poll of 2,200 companies conducted by Newtek Business Services. Brafton.com (11/1) |  | VoIP phone systems deliver impressive benefits for businesses large and small. From advanced features like unified communications to significant cost savings, there's a compelling case to switch to VoIP. Read through these free guides for the very latest information on the phone system market. |
 | | | The Takeaway | | | |  | - 4 steps to using SlideShare as sales tool
 SlideShare is a social network in the same vein as Flickr or YouTube, but designed for sharing PowerPoint-style slide shows rather than photos or videos. That makes it a potentially powerful tool for communicating, sharing ideas and bringing in leads, Alison Watterson of Hewlett-Packard said at a recent conference. But it is important to design your slide show with a specific audience in mind, to give visitors something to talk about and then to collect their contact information to spur more conversations, Watterson said. SmartBrief/SmartBlog on Social Media (11/1) - You're just weeks away from being a novelist
National Novel Writing Month starts today, and if you're looking for inspiration, it's worth remembering that many famous novelists bashed out their masterpieces in less than a month. Jack Kerouac wrote "On the Road" in three weeks, while Fyodor Dostoyevsky took just 26 days to dictate "The Gambler" -- while writing "Crime and Punishment" and seducing his stenographer at the same time. What are you waiting for? MentalFloss.com (11/1)
 | It's easy to fall into the trap of assuming that a social media campaign has to be conventional to be successful."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, October 31, 2011
- Friday, October 28, 2011
- Thursday, October 27, 2011
- Wednesday, October 26, 2011
- Tuesday, October 25, 2011
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