 | | | Today's Buzz |  | | |  | - Facebook, FTC settle privacy charges
Facebook and the Federal Trade Commission have agreed to a settlement after regulators accused the social network of "unfair and deceptive" privacy practices. The FTC said Facebook had shared users' personal data with advertisers and application developers, and had publicized data that users had sought to keep private. In response Facebook vowed to improve its privacy practices. The New York Times (tiered subscription model) (11/29)       |  | This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results. | | | - Can Tumblr win back fashion marketers?
Fashion director Rich Tong is leaving Tumblr after officials from several high-end fashion houses accused the site of playing favorites. Marketers said the company provided free custom services to some companies while failing to return e-mails from representatives of other fashion brands. "Tumblr ... needs a change of regime and a change of culture," agency exec Raman Kia wrote, as quoted by Mashable. Mashable (11/29) |  | Maximize Your Business's Potential.
Choose the American Express OPEN® Charge Card that's right for your established business.
• Purchasing Power
• Savings on business expenses
• Cash flow flexibility
• More rewards
American Express OPEN®. Apply Now. |
  | | | Ideas in Action | | | |  | - VW heads down memory lane to build Beetle buzz
Volkswagen is promoting the 2012 Beetle by using social channels to help motorists share stories about the car. The strategy is intended to tap into drivers' nostalgia for the classic Beetle and encourage them to connect those memories to the current model. "Everybody has a story to share when it comes to the Beetle. Our job socially is to give them an opportunity and a platform to share those stories," says digital marketing chief Brian Chee. Ragan.com (11/30) - Geo-social cane helps blind people find their friends
A high-tech white cane lets blind people tap into geo-social services such as Foursquare to find friends while on the go. The BlindSpot cane uses GPS and smartphone technologies to check on users' friends' whereabouts, then it issues tactile and audio alerts along with directions to help users meet up with their social contacts. FastCoExist.com (11/28) |  | VoIP phone systems deliver impressive benefits for businesses large and small. From advanced features like unified communications to significant cost savings, there's a compelling case to switch to VoIP. Read through these free guides for the very latest information on the phone system market. |
 | | | Research and Reports | | | |  | - Interest in checking in trails use of location services
Smartphone users still haven't warmed up to social check-in services, according to data from the Pew Internet & American Life Project. The survey found that 12% of all smartphone owners and 4% of all adults had used their phone to check in at a location, compared with 58% of smartphone owners who say they've used some kind of location-based service on their phone. eMarketer (11/30) |  | Making a big change starts with keeping a small promise.
Like us on Facebook to share your promise and view the promises of others. |
 | | | SmartPulse | | | |  | - How is your company coping with your social media point person taking time off for the holidays?
| Our social media efforts go dark when our primary contact is away |  35.87% | | Our social media person doesn't get to take vacations |  17.39% | | We have a regular social media team that picks up the slack when one member is out |  13.04% | | We don't use social media |  13.04% | | Our social media efforts fall to an alternate staffer |  10.87% | | Our social media efforts fall to more than one alternate staffer |  9.78% | - Are vacations from social media a thing of the past?: The conversations around your brand on social networks will happen regardless of whether you're there. As a result, the way a company handles downtime for its community managers should be dictated by how great a risk a business runs by tuning out the social Web for a few days, argues Jeremy Victor. Read more about how companies are handling the vacation issue and share your perspective at SmartBrief's SmartBlog on Social Media.
- Do you feel pressure from your company's management to demonstrate a return on investment for your social media efforts?
 | Yes | | No | | Not using social media for work |
|  | How are technology leaders adapting to the change and complexity that mark today’s economic landscape? Read this white paper to identify the 4 patterns, or mandates, employed by CIOs when leveraging business and information technology to innovate. Learn how each pattern indicated a distinct approach to IT leadership, and are derived from specific organizational needs. |
 | | | The Takeaway | | | |  | - Corporate bloggers should just be themselves
Corporate bloggers often feel the urge to strike a pose or emulate the voices of established writers, writes Jeff Haden. That's almost always a mistake, since it makes it impossible to find your own blogging style. Instead bloggers should be willing to be willing to write what they know, even when it means voicing a controversial view, Haden writes. Inc.com (11/28) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | - Chewing gum makes you smarter, researchers say
People who chew gum while completing intellectually demanding tasks show markedly better performance than those who don't, a study suggests. Still, use your gum sparingly: Researchers say the cognitive boost from chewing gum lasts for only about 20 minutes. "The gum will help you concentrate, but the help won't last long," Jonah Lehrer writes. Wired.com/Frontal Cortex blog (11/29)
 | Tumblr has behaved with prejudice, without empathy, and without apology and, in doing so, it has bitten the hand it hopes will feed it someday."
--Raman Kia of Starworks Group, as quoted by Mashable  |
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, November 29, 2011
- Monday, November 28, 2011
- Wednesday, November 23, 2011
- Tuesday, November 22, 2011
- Monday, November 21, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.