FTC Chair calls for ad transparency

November 4, 2011 Issue Forward this newsletter | Subscribe | View online FTC Chair calls for ad transparency By Brad Berens The industry's most powerful figure weighs in on privacy, transparency, and how social and mobile complicate everything. 7 tips for a successful Facebook commerce page By Sarah Hofstetter Facebook presents brands with unique ways to reach consumers during the purchase cycle -- but you must be prepared for the opportunities and challenges that will arise. Here's how to establish and maintain a successful Facebook commerce strategy. The Phoenix Suns' top 3 digital priorities The Phoenix Suns' VP of digital, Jeramie McPeek, gives us a sneak peek at what he is working on this year. Blog Posts Creativing :: Google+ vs Facebook, The Old Spice Challenge, and a free marketing ebook By Doug Schumacher 10 links that point to the future of marketing:Daily Wrap: Scott Berkens Mindfire Free Until November 3 and moreYou cant beat the price, but act fast. You have about 2 more hours as of this send.Is It Old?: The easy way to check if that cool web link... What We Can Learn From Barnes & Noble's Takeover Of Borders' Email List By Curt Keller When the Borders bookstore chain recently declared bankruptcy, competing booksellers Barnes & Noble bid $13.9 million for their entire collection of intellectual property at auction. What raised the most eyebrows is that the information Barnes ... A Digital Ecosystem For the Galaxy: Designing a Universe For a Universe By Victor Piñeiro By Victor Pieiro, Strategist, Big SpaceshipWhen we first engaged with Lucasfilm, we were confronted with an exciting challenge - How do you create a digital ecosystem for an entire universe? Digitally translating franchises like Star Wars,... 6 Roadblocks to Data-Driven Marketing By Daniel Flamberg Data is being touted as the new marketing darling. Yet in spite of widespread availability of amazing, existing, proven data collection, mining, processing and automation tools mainstream marketers havent been walking the walk.Some industries like... Follow Mom's Advice for Social Media Success: Part Two By Linda Fisk Growing up, I remember my mom often reiterating that honesty was the best policy and to always tell the truth, and take responsibility for my actions. And, over time, I began to understand the wisdom of that simple guiding principle. Now I see a... Cover Stories How Coca-Cola will double its business by 2020 5 scary client stories to tell in the dark The 7 deadly sins of Facebook page design The mobile optimization strategy every brand must employ Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs Marketing Manager, Offers and Promotions Digital Strategist (Media Planner) GLOBAL SOCIAL MEDIA DIRECTOR Worldwide Account Director Strategist (Media Planner) More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers The unprecedented shift that will change the marketing world How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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