Insights from Global CMO Study - Get full Report

From Stretched to Strengthened Insights from the Global Chief Marketing Officer Study What’s keeping CMOs awake at night? The same challenges all marketers are facing: and explosion of data, the rise of social media, the proliferation of channels and devices, and shifting consumer demographics. How will they face the uncertain future with confidence? Download this groundbreaking report—the latest in IBM’s series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. Get best practices from marketers who are getting it right, and the insights you need to transform your own business. You will learn: •    Why it’s critical for marketing executives to take charge of the growing       volume, velocity and variety of data •    How to understand customers, take action on that insight, and do it           faster than the competition •    The importance of providing quantifiable proof of how marketing                  spend is helping achieve organizational goals Download Full Report >
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