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 | | - Facebook sets sights on $10 billion public offering
Facebook reportedly is planning to hold an initial public offering sometime between April and June, and will seek to raise $10 billion -- which would value the company at about $100 billion. That would be far and away the largest IPO by a U.S. Web or tech company, eclipsing the $1.9 billion by Google in 2004. The Wall Street Journal (11/29)      |  | The Business Platinum Card® from American Express OPEN
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  | | | Network Update |  | | |  | - What social means for Google Music
Google is proving adept at building a social media platform plank by plank, Phil Simon writes. Where Apple and Amazon tend to add basic, standalone social features to their products, Google has created a rich, vertically integrated social ecosystem to which features can be added incrementally. "Creating an effective social plank does not mean slapping a like button on a product page ... or tying in some basic social functionality," Simon writes. SmartBrief/SmartBlog on Social Media (11/29) - The real trouble with Google+'s Circles
Google+ shouldn't be so proud of its friend-sorting Circles feature, Sarah Perez writes. Google touts Circles in a TV ad for its social network, but manually sorting groups of friends is a massive pain for users, Perez writes. "Drag-and-drop, however cute the user interface, is a poor [substitute] for automation assisted by intelligent algorithms," Perez writes. TechCrunch (11/28) - Flavors.me offers users a single social hub
Flavors.me, a platform that draws together users' Facebook, Twitter and other social presences in a single well-designed hub, got a major overhaul this week. The new version adds a media-rich design and a tool that gives users more control over which updates they see, writes Courtney Boyd Myers. TheNextWeb.com (11/29) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - Can Nando's turn Robert Mugabe into the Old Spice Guy?
Nando's, a South African restaurant chain, has struck viral gold with its "Last Dictator Standing" campaign, which features Robert Mugabe reminiscing about deposed dictators, writes Sarah Britten. The key to the campaign's success is the way it leverages a smart, funny video ad and a well-judged Twitter contest to build buzz on blogs and social channels. "The best web campaigns are built around great content. ... That was why the Old Spice campaign became such a hit, and it's at the root of the success of the Nando's campaign too," Britten writes. Memeburn (11/29) - U.S. online video views set a record
U.S. Web users watched upward of 42 billion videos in the month of October, per data from comScore Video Metrix, with Americans watching 7.5 billion video ads along with this content. Google sites, buttressed by links to YouTube content, remain in the fore, with 161 million unique viewers and a unprecedented 20.9 billion videos watched, followed by Facebook, with 59.8 million viewers, and Vevo with 57 million. MediaPost Communications/Online Media Daily (11/28) - Anti-Chávez Twitter users are targeted by hackers
Hackers who are believed to have ties to Hugo Chávez's government have been targeting Twitter accounts operated by Venezuela's opposition, according to this article. An entire floor of Chávez's Information Ministry is reported to be staffed by hackers, imported from Cuba, whose sole task is to disrupt the opposition's Twitter activity. "[Y]ou're a nobody in the Venezuelan opposition if your Twitter account hasn't been hacked," Francisco Toro writes. International Herald Tribune/Latitude blog (11/28) |  | Improve Holiday Sales Results with Tools from Akamai!
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 | | | Research and Reports | | | |  | - Social media engagement may not breed loyalty
Less than 20% of Web users say social media contact with a brand makes them more likely to purchase a company's products or services in future, according to a Pitney Bowes survey of 5,000 people. Social media engagement was less effective than other loyalty-building options, the survey found. AllBusiness.com (11/28) |  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a complimentary whitepaper. |
 | | | SmartPulse | | | |  | - Is your social media campaign generating return on investment?
 | Yes, we are able to measure a return on our social media investment | | We lack precise measurements, but we think we are seeing a return on investment | | We are measuring our social media efforts and have not seen a return on investment | | We are not measuring our social media efforts, but we're skeptical that we're seeing a return on investment |
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 | | | The Takeaway | | | |  | - What a Kansas political spat can teach you about social media youth outreach
Staffers of Kansas Gov. Sam Brownback declared war on high-school Twitter user Emma Sullivan last week after she posted a critical tweet during one of the governor's speeches. The team's ham-handed handling of the incident offers lessons for brands that want to engage young social media users, Ypulse editor Melanie Shreffler says. "My advice would be not to ignore or talk down to millennials when they express dissent; instead, reach out and ask them about their opinions," Shreffler says. FastCompany.com (11/28) - How to create infectious Facebook campaigns
Smart marketers are going beyond the Facebook page and using the social network's sponsored stories to create campaigns that spread virally and via word-of-mouth, Dave Williams writes. Contagious ad content spurs brand discovery and helps marketers reach beyond their brand's existing user base, Williams writes. "Page management alone can no longer attract, engage and influence enough consumers," he writes. Advertising Age (tiered subscription model)/DigitalNext blog (11/28) - See what your social media strategy is missing
Most social media strategies miss crucial pieces or gloss over critical issues, David Spark writes. Whether you're making basic mistakes such as trying to prevent employees from using Facebook at work or missing out on more sophisticated strategies such as in-house gamification and integrated communication methods, there's always something your team could be doing better than it is, Spark writes. SparkMinute.com (11/28) |  | 5 Keys to a Successful Mobile Site
It’s essential to have an effective mobile website experience. In this report, you’ll learn:
• Insights on how to extend your brand image effectively across mobile devices
• Tips for targeting multiple mobile platforms
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 | | - Marmite spill takes Twitter by storm
A truck carrying thousands of pounds of Marmite -- a yeast-derived condiment that Brits love to hate -- tipped over Monday night, leading to a spill that shut down a major highway in England. The news prompted titters among British Twitter users, who quickly turned Marmite into a trending topic. The Telegraph (London) (11/29)
 | Consumer-initiated ads are the future of advertising -- not only on Facebook, but also across other social networks, as their ad products advance."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, November 28, 2011
- Wednesday, November 23, 2011
- Tuesday, November 22, 2011
- Monday, November 21, 2011
- Friday, November 18, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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