A social media planner's guide to pleasing the boss

November 18, 2011 issue Forward this newsletter  |   Subscribe  |   View online   A social media planner's guide to pleasing the boss By Melonie Gallegos To be a successful social strategist, you'll need buy-in from the execs in order to move forward with your brilliant marketing plan. Find out how to make them happy. "Like" 2.0: New tactics to engage subscribers By Erik Kellener With all of the noise in the social hemisphere, how does a publisher regain a clear view into its audience? Here's how to maintain subscriber support. Email marketing isn't dead -- you're just doing it wrong By Boris Revsin You don't have to abandon email marketing for other forms of communication. Here are three insights to launching successful campaigns within the college demographic. Nickelodeon taps your '90s memories in this year's campaigns If you liked the original "Teenage Mutant Ninja Turtles," maybe you'll introduce your kids to them! At least that's what Nickelodeon is hoping. Nick's Jack Daley tells us more. LATEST BLOG POSTS More posts Making a statement with a Lego QR code By Bethany Simpson I wish QR codes were being used in cooler ways. They have the potential to be very entertaining and sticky. But few companies are doing it right. (Granted, there's not a universal QR code reader. And other problems.) So... it was fun to find this one... Beyond Rich Media - Five Unexpectedly Cool Updates to the Banner Ad By Will Price The smartest brands today are discarding the old formula for banner advertising image, tag line, call-to-action, click-through, and bringing a real-time, social media mindset to online advertising. This new breed of ads not only captures the... Creativing :: The power of Facebook's Sponsored Stories, pick your Chinese product name carefully, and great batch of social media stats By Doug Schumacher 10 links that point to the future of marketing, from Creativing.com: Facebook Sponsored Stories Triples App Installs: StudyGiven that so many CMOs have interest in content marketing, it only makes sense that there's going to be a lot of interest around... The Rain Forest and the Mountain. By Doug Weaver We often hear the online advertising and marketing world described as an ecosystem. For digital sellers, it's far more instructive to visualize it as two very distinct ecosystems: The Rain Forest and the Mountain. While they sit in close proximity... The Marketing Evolution: The Cell Phone as Surrogate By Julie Roehm I am often inspired to write after reading a headline but more than not it is an image that grabs me. This post was inspired by the latter and is shown here. It struck me, after reading this, that there were several parallels between the evolution of... LATEST COMMENT Hi Eric, Love the article, and I do agree that display has much more to offer than simple and unimaginative creative. I also like what you're saying about giving brand advertisers metrics they understand, this would help simplify online ... Dieter Van Roekel on: Why the display ecosystem might implode MOST READ ARTICLES 1. The clients that agencies hate 2. Why the QR code is failing 3. Your web analytics crib sheet 4. 4 ways to get customers to brag about your brand 5. 10 strategic benefits of Google+ brand pages SUMMIT COVERAGE More photos Julie Berger, Vice President, Managing Director, Digital, Horizon Media Monica Seebohm, Regional Director, West, InMobi Michael Katz, Senior Account Executive, AudienceScience See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs Strategic Sales Associate Lead Gen Sales Associate Assistant Manager, Trading/Yield Optimization Regional Sales Manager Director - Display Marketplace Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dave Knox Chief Marketing Officer, Rockfish Interactive See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.