An Ignoble Experiment: Survey: The Business Impact of Customer Experience

2011/11/29

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	TeleTech and Peppers & Rogers Group Seek Your Input for an Important Study on Customer Experience Management and Business Performance Dear Colleague, For years, business leaders have struggled to measure the business impact of providing a first-rate customer experience. However, research and operational results reveal that there are ways to measure the returns on delivering a superior customer experience, thanks to the emergence of new technological capabilities and management models. TeleTech and Peppers & Rogers Group are conducting a confidential research study to see how successful organizations believe they are at managing the customer experience. The aggregate results will be published in a groundbreaking report in February, 2012. (Individual responses will not be disclosed.) Please assist us by taking this brief survey to share your insight on customer experience management strategy and business performance. All survey participants will receive a complimentary electronic copy of the report as soon as it is published. As a thank you offer for participating in our Customer Experience Management survey, you will be entered into a drawing for a one-hour consultation about how to optimize your organization's customer experience. Click Here to Participate in this Important Survey! Thank you in advance for your help, Mark Grindeland Chief Marketing Officer TeleTech

An Ignoble Experiment