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2011/11/03

Update | How to Win a Stevie, BrainJuicer's Marketing Research Tips, Meritus Payment Solutions

STEVIE AWARDS UPDATE | News About the World's Premier Business Awards spacerspacer THE STEVIES
Novembver 3 2011 Stevie(r) Awards Homepage Back Issues Email the Editors
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IN THIS ISSUE
How to Submit Winning Entries to the Stevie Awards for Sales & Customer Service
  Top 3 Market Research Tips: Q&A with John Kearon of BrainJuicer Group
  How Automation Improves Customer Service, From an American Business Awards Finalist
  IN BRIEF: Updated Tip Sheets; IBA Video Clips; New Communications Manager; Volunteer to Judge the Stevie Awards for Sales & Customer Service
  Upcoming Stevie Awards Calendar
How to Submit Winning Entries to the Stevie Awards for Sales & Customer Service

  

As the November 18 deadline for the 2012 Stevie Awards for Sales & Customer Service approaches, we've created 9 simple tips to help you submit entries that are worthy of receiving a Stevie Award. The Stevies for Sales & Customer Service are open to all organizations and individuals worldwide, and feature more than 90 categories to honor the achievements of call center, customer service, and sales professionals:

1. Request an Entry Kit
The entry kit contains everything you need to know to be able to prepare and submit your entries.  Click here to request yours.

SASCS12 Video2. Watch our How to Enter the 2012 Stevie Awards for Sales & Customer Service Video
Our brief video gives an overview of the world's premier customer service awards and sales awards, with a step-by-step guide to how to select categories, prepare entries, and submit them.

3. Determine Who or What You Want to Nominate, and in Which Categories
Decide which individuals or teams in your sales organization that you will nominate, then select the most appropriate categories for those entries. 

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Top 3 Market Research Tips: Q&A with John Kearon of BrainJuicer Group

  

BrainJuicer Group PLC was named Company of the Year in Advertising, Marketing & Public Relations in The 2011 International Business Awards. (The IBAs are the world's top business awards program, open to all organizations and individuals worldwide. The 2012 IBAs open for entries in January - get the entry kit.) 

We asked BrainJuicer founder John Kearon for some insight on what's new in marketing research.

What are your top 3 tips for new marketing research methods?

John KearonOK, here’s a thought experiment for you: If you had shares in every market research approach and were prepared to create a portfolio to hold for the next decade, which market research methods would you be buying and selling?

I’d start by shedding my entire portfolio of classic research approaches that rely on people’s post-rationalized beliefs about why they do things and what they say they like, asked in environments unrelated to the behavior in question. I’m not saying they won’t continue to be important in MR, but I am saying I believe they will be declining rather than growing.  So my top 3 “sells” would be:

1. All current pre-testing and concept testing approaches.  They have a notoriously bad record for predicting failure for some of the best-known and commercially successful adverts and new product launches. Adverts such as the Cadbury Gorilla and Stella Artois’ Jean de Florette—both reassuringly expensive campaigns—were punished in classic pre-testing; and new product launches including Bailey’s Irish Cream, cash point machines, and the Sony Walkman also fared badly in classic-concept testing research.

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How Automation Improves Customer Service, From an American Business Awards Finalist

  

Meritus Payment Solutions of Santa Ana, California was named a finalist in the highly competitive New Company of the Year category in The 2011 American Business Awards. (Entries for The 2012 American Business Awards are now being accepted- get your entry kit here.) Here we take a look at how this company is helping small-to-midsized businesses maximize their potential.

Meritus Payment SolutionsIf small business is the engine to economic growth, then Meritus Payment Solutions is the conductor.  In 2009, Meritus Payment Solutions became operational and was founded on the promise that small-to-mid-sized companies would have a partner that understood their business and their payment-processing needs. 

Smaller companies are often unaware how much the methods they use for accepting payments can affect their productivity and profitability.  As a full-service payment processor, Meritus puts its promise to see business through the eyes of its clients into action by offering the following customized solutions:

1. Process Any Payment From Anywhere

Utilizing proprietary technology, Payment XP allows merchants to process all payments from anywhere in the world on any device (computer, Blackberry, etc.) with Internet access.  Backed by banks such as Wells Fargo©, Royal Bank of Scotland©, and Harris Bank®, Meritus allows businesses to accept all payments including credit card, gift card, check, mobile, and more.  With technology pushing business into new territories, Meritus has created a product that allows companies to conduct business wherever it takes them.  Internet-based payment gateway Payment XP gives merchants the ultimate flexibility for growth.

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IN BRIEF: Updated Tip Sheets; IBA Video Clips; New Communications Manager; Volunteer to Judge the Stevie Awards for Sales & Customer Service

We've begun updating our "How to Win" tipsheets for 2012. Revised and updated tipsheets on PR awards, marketing awards, and technology awards are now. By next week we'll have updated the tip sheets for sales awards, web awards, creative media awards, and HR awards as well.

More than 700 executives and dignitaries from 26 nations attended The 8th Annual International Business Awards ceremony in Abu Dhabi, UAE on October 11. Video clips of the presentations are now available - see the Stevie's YouTube channel .

Liz Dean has joined the Stevie Awards as Communications Manager. Liz joins us from Score, where she was a marketing and web consultant.

Volunteer to be a preliminary-round judge in the Stevie Awards for Sales & Customer Service . Online judging will begin on November 21. You'll learn about how customer service, call center, and sales professionals worldwide are achieving success, and you'll receive a certificate of appreciation suitable for framing.

Upcoming Stevie Awards Calendar

November 11: 8th annual Stevie Awards for Women in Business, Marriott Marquis Hotel, New York

November 16: First early-bird entry deadline for 2012 American Business Awards

November 18: Entry deadline for the 6th annual Stevie Awards for Sales & Customer Service

November 28: Reception in honor of Korean honorees in 2011 International Business Awards, Seoul Foreign Correspondents Club, Seoul, South Korea

December 1: Reception in honor of Japanese honorees in 2011 International Business Awards, ALICE Aqua Garden Restaurant, Tokyo, Japan

December 14 : Second early-bird entry deadline for 2012 American Business Awards.




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