Using social media for customer service: 3 vital tactics

November 2, 2011 Issue Forward this newsletter | Subscribe | View online Using social media for customer service: 3 vital tactics By David Clarke Companies have no choice but to embrace customer relations through social media if they want to remain relevant. Here's how to make sure you don't drop the ball. What marketers need to know about connected TV By Kevin Kirkpatrick Connected TV offers an opportunity for marketers, content owners, and users to align in shaping viewing habits. Here are the fundamentals. USA Today's 2012 plans for smartphones and tablets By Craig Etheridge USA Today's Craig Etheridge says the company is no longer a print publication. Here's how it's targeting new users, and developing content and functionality for smartphone and tablet users. Blog Posts All you need to know about digital marketing in :90 By Bethany Simpson Did you know that the U.S. government almost didn't let Virgin America fly? Until a digital marketing campaign turned the tide. Also: what are the new digital marketing opportunities in streaming music? Should you doubt your common sense when making... Think Realistically About Mobile By Daniel Flamberg Mobile media makes marketers drool. Unfortunately they are focused on the rapid adoption of the technology and the increasing use of smartphones, apps and mobile-enabled services. They are thinking about all those people they can intersect and... 5 Strategies for an Effective Direct Marketing Holiday Campaign By Daryl Colwell Dont look now direct marketers but the holiday season is officially upon us. I know, I know it feels like you just closed out Q3. If that weren't stressful enough, your 2012 forecasting initiatives are in full swing. Its OK to feel a little... Cover Stories The 7 deadly sins of Facebook page design 6 social media attitudes that connect with people 5 scary client stories to tell in the dark The mobile optimization strategy every brand must employ Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs Digital Strategist (Media Planner) GLOBAL SOCIAL MEDIA DIRECTOR Worldwide Account Director Strategist (Media Planner) Solutions Director More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers The unprecedented shift that will change the marketing world How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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