8 reasons marketers can't trust Facebook

December 19, 2011 issue Forward this newsletter  |   Subscribe  |   View online   Welcome to Day 1 of our "Best of Content" from 2011. We will resume our regular daily coverage of the interactive marketing industry on Tuesday, Jan. 3, and we look forward to providing you with insightful and industry-relevant editorial content in the coming year. Happy Holidays from iMedia Connection! - Gretchen Hyman, Editor-in-Chief, iMedia Connection     8 reasons marketers can't trust Facebook By Douglas Karr Is your business or your clients' marketing heavily dependent on Facebook? If so, you have more to lose than you think. Here's why. Our industry's unethical, indefensible behavior By Eric Picard As an industry, our methods of tracking consumer behavior online are wrong. See why all of the arguments to the contrary fall apart when logic is applied. Why clicks are the wrong metric By Jarvis Mak Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why. Guy Kawasaki talks startups, Twitter The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using Twitter more effectively. SUMMIT COVERAGE More photos Jason Burnham, CEO, Burnham Marketing Ari Jacoby, CEO, Solve Media See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Associate Media Director, Digital Director, Business Development Social Media Supervisor Senior Integration Designer Ad Operations Manager/Digital Traffic Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Susan Emerick Global Digital & Social Media Marketing Strategist, IBM See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.