   | | | Today's Buzz |  | | |  | - Facebook reportedly plans mobile-advertising push
Facebook plans a new push into mobile advertising early in 2012, sources say, with one option being to add Sponsored Stories to mobile users' News Feed. That could give brands considerable reach, with Facebook anticipating a significant expansion from its 350 million mobile users. Bloomberg (12/13)       |  | With the recent explosion of social media usage, many of your customers are now talking about your brand and your competitors online. Do you know which of them are the most influential? Learn how advanced analytics can help you identify and engage with your most valuable customers from a new Economist Intelligence Unit report. Download white paper. | | | | Network Update | | | |  | - Rival influence-rating services aim to clobber Klout
Klout's dominance of the online-influence-measurement business could be coming to an end, writes Erin Griffith. Rival ratings services such as Kred and PROskore are differentiating themselves by mining more social media data and incorporating other factors such as users' education and employment history into their calculations. "The nascent influence measurement industry is already awash in tools to transform amateur social media stars into branding machines," Griffith writes. Adweek (12/14) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - Children could soon see mommy tweeting Santa Claus
Santa has gone social, joining Twitter and YouTube thanks to a campaign from U.K. wireless provider O2. Adults are invited to send in tweeted requests for tailored YouTube messages to the good boys and girls in their lives. "We felt that we should create something fun as an integrated aspect of our Christmas digital campaigning," said Alex Pearmain, head of social media at O2. Advertising Age (tiered subscription model) (12/13) - Los Angeles airport is coursing with social media
Los Angeles International Airport is the world's most social airport, according to a list compiled by Facebook researchers, with more social media users sharing their location from the Los Angeles airport than from any other transport hub. U.S. airports make up the top six spots on the list, with Atlanta, Chicago, San Francisco, Dallas/Fort Worth and Denver all scoring highly. Los Angeles Times/Technology blog (12/13) |  | To combat piracy and avoid lost revenue, ISVs need to understand what types of software attacks are out there and how to defend against them. Be aware of the types of attacks you're facing. Implement the right protection. Start by downloading this free whitepaper from SafeNet. |
 | | | Research and Reports | | | |  | - Are young people cooling on Facebook?
Young Americans reportedly are quitting Facebook amid concerns over privacy and information overload. Growth in the number of visits was 56% for November 2009 through October 2010; from November 2010 to October 2011, it was 10%, perhaps suggesting the network is struggling to retain its novelty appeal. "That's a continual problem that they're solving, and there are no permanent solutions," said Gartner analyst Ray Valdes. The New York Times (tiered subscription model) (12/13) - Facebook dominates social sharing, study finds
Facebook accounts for about half of all social sharing, according to a study from AddThis. The social network's users were responsible for 52.1% of all online sharing this year, an increase from 44% last year and 33% in 2009. ClickZ (12/13) |  | Help your agency collaborate by sending, sharing, synching and signing documents online. Give teams anytime, anywhere access to media files, presentations, proposals and more—with a secure cloud-based file sharing and content collaboration solution that keeps campaigns on track. Free 14-day trial of YouSendIt Teams. |
 | | | SmartPulse | | | |  | - What's your take on geo-social services such as Foursquare?
| They're destined to stay a niche channel |  58.57% | | They're the next big thing |  23.57% | | They're on the decline |  17.86% | - Are you adjusting your social media presence to include holiday-related content?
 | Yes -- we talk about the holidays extensively during December | | We might do a few holiday-related posts or tweets | | We'll do a best-of feature for New Year's, but that's it | | We tend to avoid any seasonal mentions in our social media presence |
|  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | | The Takeaway | | | |  | - Dell is still worth watching for social tips
It's become a cliche to praise Dell's social media efforts, writes Jason Falls, but there's plenty that marketers can learn from the tech giant. The company has continued to innovate its social-sales and monitoring programs, and remains a master at using social buzz to fuel its business, while integrating social principles into company culture. "Chances are you're not yet doing what they are. So you've probably got something to learn," Falls writes. Social Media Explorer (12/13) - Blog failures point the way to better practices
Common mistakes born of a lack of original ideas and the need to fill space on a given day can easily bog down a blog, writes Andrew Hanelly, reflecting on recent mistakes. Among the lessons he recalls learning this year are the fact that rants seldom draw the kind of readership you want, that true passion is essential for engaging content and that curation of others' worthy work can be useful if you add value in the process. TMG Custom Media's Engage blog (12/14) - How to use Facebook apps to expand your community
Looking to build a Facebook community? It's worth exploring the many engagement-fostering Facebook applications on the market, writes Andrea Vahl. Apps such as Booshaka, NetworkedBlogs, Post Planner and ContactMe make it easier than ever to engage your users and ensure your page is always full of fresh content. SocialMediaExaminer.com (12/13) |  | 5 Keys to a Successful Mobile Site
It’s essential to have an effective mobile website experience. In this report, you’ll learn:
• Insights on how to extend your brand image effectively across mobile devices
• Tips for targeting multiple mobile platforms
• Strategies for optimizing content publishing and performance
|
 | | - Feds will mostly stop minting unwanted $1 coins
The U.S. government says it will largely stop minting dollar coins after it emerged this year that $1.4 billion in unwanted coins were awaiting distribution. The stockpile was caused by a 2005 law ordering the minting of coins honoring each U.S. president. "As will shock you all, the call for Chester A. Arthur coins is not there. I don't mean to comment on his presidency, but it just is not very high," Vice President Joe Biden said in halting the program. The Mint had not yet finished the presidential coins program, so it will continue to print a small number of coins honoring the remaining presidents for collectors. NPR.org/Planet Money blog (12/13)
 | Oh, ho, yes, social media has come to us all."
|
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, December 13, 2011
- Monday, December 12, 2011
- Friday, December 09, 2011
- Thursday, December 08, 2011
- Wednesday, December 07, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.