 | | - Report: Facebook gobbles up Gowalla
Facebook has reportedly acquired geo-social service Gowalla, according to an unidentified source close to Gowalla. "It's a perfect match. Gowalla's vision is about people telling stories, and Facebook's vision for Timeline is about stories about important moments in life," said the source. Neither company officially confirmed or denied the rumor, but Gowalla CEO Josh Williams appeared to confirm the deal in an e-mail to investors. CNNMoney.com (12/2), All Things D (12/4)       |  | Earn 2X rewards points on advertising costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | - Are Facebook's best days behind it?
Facebook has a huge user base and has seen its usage figures increase during the past year -- but that growth may not be sustainable in the long term, writes tech analyst Ben Bajarin. As the site becomes more crowded, users are more apt to suffer Facebook overload and eventually decrease the amount of time they spend on the site, he argues. That might open the door for more specialized networks such as Path, Pinterest or even Xbox Live, which offer more limited but also arguably more relevant services. Time.com/Techland blog (12/5) |  | How are technology leaders adapting to the change and complexity that mark today’s economic landscape? Read this white paper to identify the 4 patterns, or mandates, employed by CIOs when leveraging business and information technology to innovate. Learn how each pattern indicated a distinct approach to IT leadership, and are derived from specific organizational needs. |
 | | | Ideas in Action | | | |  | - Surprise! Your future son wants to be your Facebook friend
Olla Condoms is hoping to shock male Facebook users into buying contraceptives by sending them personalized friend requests that purport to be from a son they never knew they had. The requests, sent from bogus Facebook accounts specially created for the campaign, have generated plenty of buzz -- but are arguably in violation of Facebook's rules against fake profiles. Mashable (12/2) - Police page shows why Google+ beats Facebook for photos
Cops with San Jacinto Police Department in California are using Google+ to post updates on their activities, along with mug shots of the people they've arrested. Google+ is a better platform than Facebook for such activities, writes Stephen Shankland, because its bold, uncluttered design makes it easier to engage viewers with photo-based content. "The Google+ page draws you in and makes you want to hear the story of what happened," he writes. CNET (12/2) - Apple employee online comment rules made public
Apple's internal social media policies have been leaked, giving readers a glimpse into the tech giant's strategies for keeping its employees in line. The documents take a tough line, arguing that employees can't consider social chatter a private matter, and warning them not to discuss rumored Apple products or work-related issues in online forums. ZDNet/iGeneration blog (12/3) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | | Research and Reports | | | |  | - Most Internet users are wasting their time, researchers say
The majority of Internet users go online without any real purpose, according to data from the Pew Research Center's Internet & American Life Project. On any given day, 53% of 18- to 29-year-olds are simply online to hang out, to have fun or to kill time, the study found. Almost 6 in 10 of all adults and three-quarters of all Web users say they use the Internet as a time killer at least occasionally. MSNBC/The Associated Press (12/2) |  | 3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance |
 | | - What tools are you using to measure the ROI of your social media efforts?
 | A social media client | | A lead-gen referral form | | Analytics tools built into social networks | | We pay a firm or a consultant to calculate it for us |
- Rise of the online troll slayers
Professional moderators now help many big brands to rid their websites, as well as Facebook and Twitter accounts, of off-color comments. ICUC Moderation, which works with Starbucks, Chevron and the Boston Globe, employs a squad of 200 full-time moderators to handle the Web's most uncivil people. Moderators say the key to excelling in their line of work is being able to diffuse conflict quickly -- while shrugging off personal attacks. Bloomberg Businessweek (12/1) - Facebook exec's how-to guide for holiday-season retail success
Retailers need to get to grips with social commerce in order to have a successful holiday season, writes Facebook commerce-partnerships chief David Fisch. Personalized retail experiences, coordinated gifting services and viral promotions can all help retailers get an edge, Fisch writes. "We believe the companies who think differently about social will find success this holiday season and well into the New Year," he adds. Forbes/CIO Central blog (12/5) - No snow? Rock on, say European skiers
A complete lack of snow isn't deterring Austrian skiers, who have started using rocky slopes as an all-weather substitute for their usual snow-covered hills. It's possible to ski down rocks using approximately the same technique used to ski on snow, although the terrain reportedly is hard on a skier's equipment. OddityCentral.com (12/2) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | People have always shopped with their friends; now they expect it online."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, December 02, 2011
- Thursday, December 01, 2011
- Wednesday, November 30, 2011
- Tuesday, November 29, 2011
- Monday, November 28, 2011
| | | Lead Editor: Jesse Stanchak
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