| I would like to send my warmest holiday wishes to you and your family. It’s the time of year to step back and reflect on what we’ve accomplished, where we’ve been and who has touched our lives. Build-A-Bear Workshop was founded on a simple but powerful idea: to create a company with heart - a safe place where Guests could not only have fun making friends, but make a difference in every community in which we operate. These values are at the heart of everything we do. Our loyal Guests have made Build-A-Bear Workshop the company it is today. Since opening our first store in 1997, we’ve donated over $30 million to beary important causes, spread countless smiles and made 100 million friends along the way. I’d like you to join us in cele-bear-ating all that we’ve accomplished, including cause-related efforts as well as 100 million furry friends made! We are going to kick off this year-long friendship celebration in 2012. Celebrating friends is not just a milestone, it’s the heart of Build-A-Bear Workshop® – Where Best Friends Are Made®. | 
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Keep a civil tongue.