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2011/12/27

How Will Millennial Video Consumption Patterns Change? - Cable Spotlight

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December 23, 2011

How Will Millennial Video Consumption Patterns Change?

By Gary Kim, Contributing Editor

College-age people don’t generally buy video subscriptions if they are living on campus, though arguably more do so when living off campus. But that doesn’t necessarily mean they have abandoned “traditional” TV in favor of other media, a recent piece reported.

According to the website Mr Youth, 38 percent of college students said they watch ad-supported TV channels shown on cable systems, while 31 percent said they watch “premium” channels.

Additionally, about 91 percent view video on their laptops, while a majority of college students watch on their smartphones or desktop PCs. More than one-third of those surveyed watch video content using a gaming console connected to a TV, more than those who have access to premium cable service and nearly as many that have basic cable... Read More


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