  | | | Today's Buzz |  | | |  | - Facebook to take on Twitter with "Subscribe" plug-in for 3rd-party sites
Facebook is planning to launch a "Subscribe" plug-in for third-party websites, making it easier for people to form one-way ties to celebrities, journalists and other public figures who post content to the network but don't have fan pages. That's a big deal, writes Sarah Perez, since it's designed to directly challenge Twitter's follower-based network of user connections. "For Facebook, this is huge," Perez writes. "It means that the company is directly attacking the entire Twitter model head-on." TechCrunch (12/7)       |  | Marketing strategy feeling a little bland?
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Social site Favo.rs is hoping to establish itself as a digital marketplace where businesspeople can barter favors. People can reach out to anyone on the network for help or advice; those who provide useful assistance see their rating and visibility on the network increase. "We thought about what makes Silicon Valley tick -- and the business world in general ... and came up with this," co-founder Adam Rodnitzky says. Wired.com/Wired Enterprise blog (12/7) |  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Ideas in Action | | | |  | - Heineken turns to Facebook for consulting, new projects
Heineken has signed a global deal with Facebook that will see the social network provide the brewer with consulting services and early access to new products. Among the companies' first joint projects will be a Web campaign to promote responsible drinking. "Facebook will provide Heineken with a global marketing platform ... as well as access to Facebook's deep expertise in building long-term relationships between brands and their audiences," Heineken said in a statement. Advertising Age (tiered subscription model) (12/7) - How stock traders got a taste for social media
Social media is radically changing the ways in which stock traders get their information, experts say. News and opinions spread fast on social media sites, raising the bar for financial-news services and for stock analysts. "A guy in Kansas can be the expert on grains, rather than the guy who trades grain stocks in New York. The Kansas guy can look out his window and tweet what he sees," StockTwits CEO Howard Lindzon says. ReadWriteWeb.com (12/7) | Research and Reports | | | |  | - Politicians face blunt criticism on Twitter, report shows
Most presidential candidates face a barrage of criticism on Twitter, with much of the discourse lacking nuance, according to a study from the Pew Research Center's Project for Excellence in Journalism, which analyzed 20 million tweets along with other online posts from May to November. Most candidates, including President Barack Obama, had more negative Twitter mentions than positive, except for Ron Paul, whose mentions were 55% positive. The data showed, however, that Twitter users tended to be less fixed in their viewpoint than bloggers. National Public Radio (12/8) - Agencies are lukewarm over social media self-promotion
Ad agencies may help their clients set up social media campaigns, but fewer than 20% are using social ads as part of their own promotional marketing, according to a Lonelybrand survey. Still, agencies that do set aside marketing cash for social media campaigns are relatively high rollers, with almost a quarter spending $10,000 or more a month on social media ad buys. eMarketer (12/7) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
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 | | | The Takeaway | | | |  | - Social video is hot stuff, Web marketers say
Social video is shaking up brands' online-advertising strategies, writes Mitchell Reichgut. With far higher completion rates than pre-roll video ads, social video is giving marketers an effective way to reach a broad slice of the online population. "Social video is rewriting the advertising rules of engagement. ... It will be fascinating to watch the medium evolve in 2012 and beyond," Reichgut writes. iMedia Connection (12/8) |  | Help your agency collaborate by sending, sharing, synching and signing documents online. Give teams anytime, anywhere access to media files, presentations, proposals and more—with a secure cloud-based file sharing and content collaboration solution that keeps campaigns on track. Free 14-day trial of YouSendIt Teams. |
 | | | Social Shareable | | | |  | - Cannonball fired by "Mythbusters" crew crashes through home
The "Mythbusters" team accidentally fired a cannonball at a home in Dublin on Tuesday while trying to measure the projectile's speed. The cannonball missed its intended target and instead ricocheted through the front door of a family home, went up the stairs and smashed through a rear wall, then crossed a six-lane road and came to rest on a minivan. No one was hurt during the incident. San Francisco Chronicle (12/7) |  | Improve Holiday Sales Results with Tools from Akamai!
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 | Social media opens up both conversation and creativity. ... But most importantly, it creates community."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, December 07, 2011
- Tuesday, December 06, 2011
- Monday, December 05, 2011
- Friday, December 02, 2011
- Thursday, December 01, 2011
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