   | | | Today's Buzz |  | | |  | - Twitter redesign gives brands a page of their own
Twitter has unveiled a comprehensive redesign that includes brand pages for advertisers. The pages will allow brands to display logos more prominently, let them "pin" tweets to the top of their timeline and have selected tweets automatically expand to display YouTube clips or other content, among other features. The network announced 21 initial brand partners, with more pages from nonprofits and individuals said to be upcoming. Advertising Age (tiered subscription model) (12/8)       |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Network Update | | | |  | - It's the end of the beginning for social startups, Forrester CEO says
Social networks have had it easy until now, but that won't last, says George Colony, chief executive of Forrester Research. Most major markets are growing saturated, and people have neither time nor inclination to add more social networking to their schedule. That suggests a reckoning is coming that could "sweep away some of the nonsense, like Foursquare. We are going to move to a post-social world that's a little like the Web in the year 2000. A lot of companies launched, but they did not survive," Colony says. CNET/Deep Tech blog (12/8), Memeburn (12/8) |  | How are technology leaders adapting to the change and complexity that mark today’s economic landscape? Read this white paper to identify the 4 patterns, or mandates, employed by CIOs when leveraging business and information technology to innovate. Learn how each pattern indicated a distinct approach to IT leadership, and are derived from specific organizational needs. |
 | | | Ideas in Action | | | |  | |  | How to Master the Art of Content Marketing
Learn how to turn content assets into online consumer engagement and higher web conversions. In this report, you’ll find:
• An overview of content marketing strategies and solutions
• Keys to content development success
• Must-haves for content publishing and distribution
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 | | | Research and Reports | | | |  | - Study: Facebook is becoming a video gateway
Almost a third of consumers use Facebook for video, according to Oliver & Ohlbaum research. Google and broadcaster-run sites remain the main sources of video content, but the study suggests Facebook is becoming a significant gateway for video discovery. PaidContent.org (12/8) |  | Help your agency collaborate by sending, sharing, synching and signing documents online. Give teams anytime, anywhere access to media files, presentations, proposals and more—with a secure cloud-based file sharing and content collaboration solution that keeps campaigns on track. Free 14-day trial of YouSendIt Teams. |
 | | | The Takeaway | | | |  | - Are you putting up virtual holiday decorations?
More than two-thirds of Web page administrators surveyed by ShortStack say they're adding virtual tinsel, snowflakes and fairy lights to their sites this Christmas. Some brands are going further than making merely cosmetic changes, and are seeking to boost engagement by running holiday-themed contests, discussion groups and charitable campaigns, Jim Belosic writes. SmartBrief/SmartBlog on Social Media (12/8) - Marketers should stop worrying and focus on their content
Social media marketers face big challenges, including solving the issue of return on investment and mastering multiple platforms and rapidly changing technologies, Kelley Damore writes. Still, the best approach is to stop worrying, knuckle down and focus on creating high-quality content, Damore writes. FolioMag.com (12/7) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | | Social Shareable | | | |  | - The memes to remember from 2011
This year spawned another gaggle of catchy Web memes. Rebecca Black's "Friday" video achieved meme status early in the year, and was followed by the practice of planking, promotional clips from California taxidermist Chuck Testa and macro images from "My Little Pony" and a retro "Spiderman" cartoon. KnowYourMeme.com (12/8) |  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
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 | If you are building social platforms that require more time of users, you will not be successful."
--George Colony, CEO of Forrester Research, as quoted by Memeburn  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, December 08, 2011
- Wednesday, December 07, 2011
- Tuesday, December 06, 2011
- Monday, December 05, 2011
- Friday, December 02, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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