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2011/12/06

The Year Ahead with BroadSoft - Unified Communications

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December 05, 2011

The Year Ahead with BroadSoft's Leslie Ferry

By Paula Bernier , Executive Editor, TMC

TMCnet recently asked some of the leading lights in the industry for their thoughts about 2011 and what’s in store for the year ahead.


Here’s what Leslie Ferry, vice president of marketing at BroadSoft (News - Alert) Inc., had to say.

What was your company’s greatest achievement in 2011?


Ferry: BroadSoft’s greatest achievement this year has been the expansion of our hosted unified communications services capabilities and the ability to access these modern communication services on mobile devices, such as smartphones, laptops and tablets. We want to enable users to have immediate access to the communication services that best meet their situation in order to keep them connected from anywhere, at anytime. 

Some of the new services introduced this year include web conferencing, high-definition audio conferencing, instant messaging and presence and text messaging, using a fixed-line work or home number. Enterprises are going mobile at an extremely rapid pace. And BroadSoft believes that every business communications service should be accessible on a mobile device with a consistent user interface... Read More


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