3 reasons Google+ is not a social network

January 23, 2012 issue Forward this newsletter  |   Subscribe  |   View online   3 reasons Google+ is not a social network By Lauren Friedman While Google+ brand pages were thought to put Facebook at risk, the feature-sets and overall functionality are just not going to cut it. Here are three reasons why it's not a social network -- and why brands should still participate. 5 marketing tips for putting customers first By Spencer Kollas Great customer service is as beneficial for the brand as it is for the client. Here are five steps to creating mutually rewarding campaigns. Tips for sure-fire email deliverability By Patti Renner The most brilliantly composed email will be worthless if it fails to reach your intended recipient. Waste no more with these vital steps to seamless email deliverability. What new Cheez-Its flavor did Kellogg's customers choose? By Bethany Simpson When Kellogg's asked its customers to choose the new Cheez-Its flavor, almost 28 million votes were cast. We asked Kellogg's Bob Arnold for thoughts about the campaign, and for tips on paid, owned, and earned media. LATEST BLOG POSTS More posts Creativing :: Apple's move into iBook publishing, Why brands are struggling with social, and Square's core branding approach By Doug Schumacher 10 links that point to the future of marketing: Apple announces free iBooks Author OS X app for publishing books to the App Store. Amazon certainly has a sizable lead in the personal publishing space, but I've been more than a little surprised that they... The Post-Data Age By Layton Han By all accounts 2011 was the year of mass migration. Marketing budgets migrated online by incredible percentages, and 2012 looks to be more of the same. One of the main reasons is audience data. This business has reached the point where nothing less... MOST READ ARTICLES 1. 7 marketing buzzwords you need to know 2. 9 digital campaigns to learn from 3. A creative guide to forming keyword lists 4. Can a partnership with the Kardashians save this brand? 5. Why brands will lose if they ignore Google+ SUMMIT COVERAGE More photos Katy Katz, Regional Sales Manager, JiWire Kim Thom, Regional Sales Manager, JiWire See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Senior Director Advanced Media Regional Advertising Manager Database Marketing Director Communications Planner Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dean Donaldson Global Director of Media Innovation, MediaMind See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.