9 campaigns that won with humor

January 20, 2012 issue Forward this newsletter  |   Subscribe  |   View online   9 campaigns that won with humor By Jim Nichols These nine brands did what many try but few succeed in doing -- create funny campaigns that capture our attention and drive action. What the death of Flash means for mobile's future By Matevz Klanjsek The abandonment of Flash is an important milestone for mobile. Read about how HTML5 will help the industry reach new heights. Media Motion: Legolas Media, Yahoo, and Digitas Announcements by Attensity, House Party, and Remark Media, plus other news about industry hires, partnerships, and launches. Quova: Why cookies are out, and geo-targeting is in By Bethany Simpson Quova's Mike Blacker says 80 percent of consumer spending occurs within five miles of the home. With the surge in mobile devices, is it time for your company to say goodbye to cookies? LATEST BLOG POSTS More posts The 5 Hottest Social Ad Trends of 2012 By Jon Elvekrog 2011 was a huge year for social advertising. As agency teams reorganized and scrambled to take advantage of social as a modern media framework, the campaigns got bigger and smarter. Marketers will face important challenges in 2012, as customers are... Why buy the cow when I can get the songs for free? By Patrick Reynolds Recently, there has been a spate of artists and labels pulling their music from on-demand services like Spotify, Rhapsody, and others. A sign of things to come? The beginning of the end? A bump in the road? Perhaps it's too soon to tell, but I think... Finding Pinspiration By Diane Walter There's been lots of buzz lately around Pinterest, the social bookmarking site that allows you to visually share your interests with others. Like an old-school bookmark, Pinterest lets you save favorite links to refer to later. But it's better: each... MOST READ ARTICLES 1. 7 marketing buzzwords you need to know 2. 9 digital campaigns to learn from 3. Why brands will lose if they ignore Google+ 4. Can a partnership with the Kardashians save this brand? 5. New technologies to manage social SUMMIT COVERAGE More photos Deidra Bodkin, VP, Media, Razorfish Alison Lohse, Client Partner, Razorfish See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Database Marketing Director Communications Planner Account Executive Senior Marketing Associate - Media Planner Director, Digital & DTC Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Louis Rix Marketing Director, Netcars.com See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.