 | | - Twitter isn't just a social network, Jack Dorsey says
Twitter doesn't fret about Facebook and Google's battle for dominance of the social sphere, co-founder Jack Dorsey says. Twitter is seeking to establish itself less as a social tool and more as a public, real-time platform for finding and sharing information, he says. "Social is just one part of what we do. ... The biggest value is finding out what's happening in your world in real time," Dorsey says. Reuters (1/22), All Things D (1/22)       |  |  |  | | How to turn money you already spend into points you can use:
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  | | | Network Update |  | | |  | - Column: Pinterest's success inspires "radical copycatting"
The success of Pinterest has given rise to "radical copycatting," with a site called Pinspire emulating the social image-sharing site's model, writes Tero Kuittinen. Successful social sites always inspire copycats, but most make a show of seeking to improve on and expand the original site's functions, Kuittinen writes. "Pinspire attempts nothing but recreating the Pinterest experience with complete fidelity. The audacity is impressive," he writes. Forbes (1/22) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - McDonald's finds itself embroiled in "a hashtag horror show"
McDonald's used the hashtag #McDStories in a tweet that shared a video interview with one of its suppliers, then saw the hashtag hijacked by Twitter users more interested in making references to heart attacks and other off-topic stories. "McDonald's marketing executives must be pining for the old days of buying only TV commercials, billboards and other media that don't talk back," Jeff Roberts writes. PaidContent.org (1/20) |  | Make your business phone system decision much easier. Not sure what your buyer type is? Need a better understanding of the features available? Download this free guide to get access to Focus' Short List as well as our side-by-side assessment of all of the key vendors in the space. |
 | | - Oversharing Twitter users are top target for spammers
Thousands of e-mail addresses are shared via Twitter every day, making the site a top target for spammers and phishers, WebSense researchers say. A 24-hour study of Twitter content found that more than 11,000 e-mail addresses were shared worldwide, potentially providing spammers with a rich vein of data to mine. ZDNet/Zero Day blog (1/20) | | | - Long sales funnels require looking beyond Facebook and Twitter
Many social media marketers focus on Facebook and Twitter, but it's worth looking at less-obvious options if you're trying to lead customers through a complex sales process, Andy DeBrunner writes. If you're struggling to generate sales or leads, try switching your attention to Tumblr, YouTube, specialist bulletin boards and forums, or even industry podcasts. "There is almost certainly another platform that will suit your company's specific needs if neither of 'the big two' fit," DeBrunner writes. SmartBrief/SmartBlog on Social Media (1/23) - Social media tips from book clubs
Social media professionals could learn plenty from starting a book club, writes Anum Hussain. A book club requires a core group of interested readers, the right books to keep everyone interested and well-chosen questions to keep the conversation flowing. "Similarly, businesses must have a grasp of what their audience wants to get out of following them in social channels," Hussain writes. HubSpot.com (1/23) | | | - Inside Wall Street's frat house
A reporter went undercover at a black-tie gathering of Kappa Beta Phi, the fraternity-style organization for Wall Street's wealthiest traders. One Blackstone Group executive reportedly dressed up in rags and pretended to be an Occupy protester, while fellow-traders bombarded him with petit fours and wine-soaked napkins; other traders performed a rendition of Abba's "Dancing Queen," with the chorus changed to "Bailout King." "We have members from every firm that has failed, as well as members from those that will fail in the future," one of the group's leaders joked. The New York Times (tiered subscription model)/DealBook blog (1/20) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Pinterest is pure catnip for mature women."
--Tero Kuittinen, writing at Forbes  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, January 20, 2012
- Thursday, January 19, 2012
- Wednesday, January 18, 2012
- Tuesday, January 17, 2012
- Monday, January 16, 2012
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