A marketer's guide to engaging the tablet user

January 24, 2012 issue Forward this newsletter  |   Subscribe  |   View online   A marketer's guide to engaging the tablet user By Doug Heise The tablet's popularity proves it's a viable marketing channel not to be ignored. Read this article to better understand what makes the tablet different from other devices, and learn how to leverage it as a critical piece of your mobile marketing strategy. What the decline of print means for digital By Rebecca Lieb As the print industry continues its downward spiral, digital marketers must begin to make the changes needed for the future. Read on for how to deal with the rise of visual information. How to bolster ad effectiveness in a sagging economy By Aaron Katz Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income. LATEST BLOG POSTS More posts Foursquare Explore: The SoLoMo Search Engine By Rob Reed Foursquare Explore is a social search engine for the real world, and it can be optimized. Foursquare has made its previously mobile-only Explore recommendation engine available for the web. The feature provides personalized recommendations based on a... The Future of Driving - It's Already Here By Neal Leavitt That now hoary ad campaign, This is not your father's Oldsmobile, this is the new generation of Olds, captured our imagination many moons ago. It has now become a popular culture catch phrase that has spawned endless variations used for countless... Who's Talking to Your Clients? By Tony Quin With 2011 in the rear view mirror it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity. The answer, of course, is yes... MOST READ ARTICLES 1. 7 marketing buzzwords you need to know 2. 3 reasons Google+ is not a social network 3. 9 campaigns that won with humor 4. A creative guide to forming keyword lists 5. Can a partnership with the Kardashians save this brand? SUMMIT COVERAGE More photos Jason Burnham, CEO, Burnham Marketing Ari Jacoby, CEO, Solve Media See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Director, Trade Marketing Senior Director Advanced Media Regional Advertising Manager Database Marketing Director Communications Planner Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dean Donaldson Global Director of Media Innovation, MediaMind See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.