Why brands will lose if they ignore Google+

January 11, 2012 issue Forward this newsletter  |   Subscribe  |   View online   Why brands will lose if they ignore Google+ By Daniel Flamberg Google+ grew its follower base from zero to 40 million in roughly 90 days, proving -- despite its initial lackluster functionality -- that it's not a platform to be ignored. Here are five essential ways brands and marketers can use Google+. Why your mobile apps are failing By Andy Lynn Without proper development and execution, a mobile app is a virtual pet rock. Here are five basic steps to ensure continued user engagement and return. 5 trends in enterprise social media you must know By Ragy Thomas Companies must progress from fruitless social media experimentation to sound execution. Here are five upcoming developments to help revamp your social campaign. LATEST BLOG POSTS More posts The New PIN Code By Doug Weaver If you're like me, when you're in need of cash in the middle of a busy day, you're not all that picky about where you get it. My eyes scan the horizon for three simple letters: A-T-M. I don't much care about the brand and color scheme that surround... Report: Facebook Page Data Averages for Q4 2011 By Doug Schumacher I just published an interesting look across 10 popular industries to see how page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals,... MOST READ ARTICLES 1. 5 new rules for a knock-out pitch 2. Social media battlefield: Marketing versus PR 3. The 10 hottest media trends for 2012 4. Does your agency stink or is it you? 5. How to harness the power of the meme SUMMIT COVERAGE More photos Deidra Bodkin, VP, Media, Razorfish Alison Lohse, Client Partner, Razorfish See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Campaign Manager - Ad Operations Campaign Analyst: Analytic Product Solutions Manager, CPG Data Partnerships Senior Interaction Designer Email Marketing Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Matt Lawson Vice President of Marketing, Marin Software See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.