 | | | Today's Buzz |  | | |  | - Can Facebook break into China?
Facebook is considering a fresh attempt to win a foothold in China -- but the network could find it tough to win over regulators and Internet users, analysts say. Beijing reportedly was unimpressed by Facebook's role in the Arab Spring uprisings, while consumers are happy with their homegrown social networks. "It's actually a bit late for Facebook. ... It will be very difficult for Facebook to introduce something that will allow them to differentiate themselves," said Hong Kong-based analyst Elinor Leung. ABC (Australia) (2/8), Reuters (2/8)       |  | 7 Whiteboard Sessions for every social strategist. Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions. | | | | Network Update | | | |  | - Twitter under fire over Brazilian traffic-stop tweeters
Brazilian authorities are suing Twitter over accounts that publicize the locations of police roadblocks and speed traps to help motorists evade citations. The move could serve as an early test of Twitter's pledge to censor tweets on a country-by-country basis in order to comply with local laws. The Brazilian government is threatening to impose fines of $290,000 for each day that Twitter hosts messages by traffic-stop whistle-blowers. CNN (2/7) | Ideas in Action | | | |  | - Doritos' bandito baby wins USA TODAY-Facebook poll
An ad featuring a grandmother sling-shotting a baby to snag a bag of Doritos won the USA TODAY-Facebook poll of best Super Bowl spots. The win marks the first time the poll represents the popular vote of viewers, instead of being chosen by a panel. The Doritos spot was followed by a Bud Light-delivering dog, Kia's tripping-sandman male fantasy and Chrysler's two-minute halftime spot featuring a pep talk by Clint Eastwood. USA TODAY (2/7) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Facebook brand-page "likes" lead to sales, users say
About 6 in 10 Facebook users have "liked" a corporate or brand Facebook page in the past six months, according to an eVoc Insights study. About half of those who had done so said they were at least somewhat more likely to buy products or services from brands whose Facebook pages they had "liked." eMarketer (2/8) - How much time do you spend on social media each day?
| Less than 1 hour |  30.31% | | 1-2 hours |  25.62% | | 2-3 hours |  13.12% | | 3-4 hours |  10.00% | | 4-8 hours |  9.69% | | No time |  6.25% | | More than 8 hours |  5.00% | - Do you worry that Facebook will start charging brands for Facebook pages after its initial public offering?
 | Yes | | No |
- 3 lessons from social media superstars
Brands such as Coca-Cola, Red Bull and Oreo have built huge followings on social networks, and their successes hold lessons for smaller brands, writes Kevin Allen. While having a huge marketing budget obviously helps, the companies' social outreach is founded on quality content, customer engagement and strong branding -- all tactics that should also work well for smaller brands. Ragan.com (2/8) - 10 ways to write headlines that compel your customers to click
Without an eye-catching headline, even the best blog posts and announcements can easily get lost in the often-overwhelming flow of social media, SmartBrief's Brooke Howell writes. To ensure that people read your carefully crafted content, use clear, communicative headlines spiced up with celebrity names, numbers or compelling and surprising claims. RepCapitalMedia.com (2/7) - Sauerkraut leads to a pickle on the Autobahn
A truck carrying hundreds of packages of sauerkraut tipped over on a German motorway this week, and the spilled pickled cabbage froze almost instantly on the highway. The icy kraut-slick was impossible for other vehicles to drive over, forcing authorities to close the highway for four hours while emergency workers scraped the frozen sauerkraut off the asphalt. Reuters (2/7)
 | The Chinese have been social for years, and Facebook would be just one more option among many."
--Sam Flemming of social media consultancy CIC, as quoted by Reuters  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, February 07, 2012
- Monday, February 06, 2012
- Friday, February 03, 2012
- Thursday, February 02, 2012
- Wednesday, February 01, 2012
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