Bonus way to get more locals to follow you online - Small Biz Survival |
| Bonus way to get more locals to follow you online Posted: 07 Feb 2012 03:42 AM PST Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us?
The challenge is that most of us already attend and take part in local events. We just don't know how to convert our participation in local events into more local followers. What if you brought along a conversation piece? You could make photo books from your Flickr or Facebook photos, booklets from blog posts, or video dvds from your YouTube videos. When you hand those out, you have the perfect excuse to talk about your social networking and what your followers gain by participating. (Disclosure: I took this idea from Jon Swanson, in a post we wrote here in 2008: Promoting your media to the offline world.) New here? Take the Guided Tour. Like what you see? Subscribe. |
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