 | | | Today's Buzz |  | | |  | - How Hollywood learned to love social media
Hollywood movie promoters are falling for social media in a big way, using not just Twitter and Facebook but also sites such as Instagram and We Heart It to drum up buzz. Many executives now receive regular briefings on the social buzz surrounding their films, says Ben Carlson of research firm Fizziolo.gy. "If you have thousands of people talking about your movie, don't you want to know what they're saying? The leap people are starting to make is that social media is actually reflective of what audiences think about your movie," Carlson says. Los Angeles Times (2/14)       |  | Banking on Armageddon this Year?
Then stop reading and go work on your bucket list. Otherwise, Oneupweb has all the digital marketing essentials you’ll need to survive 2012 and beyond. Don’t make bad marketing decisions just because the world might end. Download your free Survival Kit today! | | | - Can anything stop the social-curation trend?
Social-curation services are red hot, with Pinterest leading the way and services such as Delicious, Paperli, Svpply and Mlkshk rushing to keep up. The trend is exciting to watch, but it's unlikely that all the services will survive, writes Bobbie Johnson. "Social curation ... overlaps with everything from to-do lists to tagging, from bookmarking to recommendations ... and, of course, big sharing platforms like Facebook, Twitter and Tumblr. To say it's a competitive area is an understatement," Johnson writes. GigaOm (2/14) |  | The Business Platinum Card® from American Express OPEN
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  | | | Ideas in Action | | | |  | - Social media silence was a bad strategy for Carnival
After the Costa Concordia cruise ship ran aground last month, Carnival Cruise announced that it would put its social media activity on hold while it managed the crisis. That was a mistake, and made it hard for the company to manage a burgeoning Twitter and Facebook firestorm, Glenn Engler writes. "Online never shuts down, and the public traffic only grew more intense and more negative, and Carnival wasn't present to moderate any of it," Engler writes. Advertising Age (tiered subscription model)/DigitalNext blog (2/14) - Florists face online criticism for Valentine's Day chaos
Online florists' social media channels were besieged by angry customers on Valentine's Day, with 1-800-Flowers and FTD Flowers seeing their Facebook and Twitter pages clogged with complaints. Social media managers did their best to reply to every post, but couldn't stanch the flow of irate messages. "It was a heroic, but probably futile effort at damage control," Dashiell Bennett writes. The Atlantic Wire (2/15) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Microblog usage tops social networks in the Middle Kingdom
Microblog users now outnumber social-network users in China, according to a report from the China Internet Network Information Center. Of China's 513 million Internet users, about 250 million use microblogs, known as "weibos," and about 244 million use social-networking sites. eMarketer (2/15) | SmartPulse | | | |  | - Do you worry that Facebook will start charging brands for Facebook pages after its initial public offering?
| Yes |  59.26% | | No |  40.74% | - What would paid advertising mean for Facebook?: Facebook's features have been free to brands for a long time, but the company wouldn't have to charge its 4 million business users very much to have a sizable effect on its bottom line, Jeremy Victor writes. While there has been speculation around what the financial pressures of going public will mean for Facebook's users, the shift will likely be something most businesses could easily afford, Victor writes in SmartBrief's SmartBlog on Social Media.
- Is your business using Pinterest?
 | Yes | | No, but we're considering it | | No, and we're not considering it |
- 4 things every social-video campaign needs to succeed
Social video is a powerful tool for marketers, writes Mitchell Reichgut. For best results, it's important to target your videos to a receptive audience and to ensure you provide them with the tools to easily share your clip. "Social video picks up where the viral video dream left off, and when it's done correctly, the medium enables everyday brands to enjoy the benefits of earned media in a transparent and tangible way," Reichgut writes. iMedia Connection (2/15)
 | We didn't put our resources into building a big immersive website, but are instead inspiring people to share content at the places they live online."
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, February 14, 2012
- Monday, February 13, 2012
- Friday, February 10, 2012
- Thursday, February 09, 2012
- Wednesday, February 08, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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