 | | - Can Facebook co-exist with niche social networks?
Some small social networks built around communities of people with niche interests are proving to be a hit, and could emerge as a challenge to Facebook's dominance of the industry, Jay Jamison writes. That doesn't necessarily threaten Facebook's business model, though, since many of the sites use Facebook's API to raise awareness and traffic. "As these new services grow, more content gets pumped back to Facebook. ... Facebook's positive feedback loop gains more momentum, and becomes more powerful," Jamison writes. TechCrunch (2/18)       |  | The Business Platinum Card® from American Express OPEN
Spending power for your business. Premium benefits for you.
Access a portfolio of 30+ premium benefits, including:
• Membership Rewards® points that pay for flights, hotels, and more
• 24/7, 1-on-1 Concierge for help with your life and your Business
• Annual $200 Airline Fee Credit for any airline
Business Platinum Card
APPLY NOW |
  | | | Network Update |  | | |  | |  | Inside-ERP experts have new research on the state of the ERP market today. Read this brief to understand the ERP market and how it affects your business. Whether you're considering a new solution or just want to see what’s changed, our brief has you covered. Download the report now! |
 | | - How the New York Giants went digital
The New York Giants have been building a sophisticated social media and digital-engagement strategy under marketing head Mike Stevens, who joined the franchise in 2006. The NFL team has developed a "mini-media business" division that uses Facebook and Twitter, Web videos, Google+ hangouts and staged social media events to build buzz and connect with fans. "We now have true two-way communication that allows fans to touch the Giants brand in ways they were never able to do before," Stevens says. Advertising Age (tiered subscription model) (2/20) - Kenyan village chief uses Twitter to foil thieves
When a cow is stolen or a house is burglarized in the Kenyan village of Lanet Umoja, chief Francis Kariuki fires off a tweet to his followers. Thousands of residents receive Kariuki's messages -- including thieves, who have sometimes been so scared by the publicity that they have returned the goods they stole. The Telegraph (London) (2/20) - Social tools make grief a communal experience
In the hour after the news of Whitney Houston's death broke, 18% of all Twitter messages referenced the singer, as fans logged on to express their shock and grief. That's a change from most of the 20th century, during which public mourning was frowned upon in Western cultures, author Katherine Ashenburg says. "Social media has given people a kind of community to mourn in. Death has entered the conversation again," Ashenburg says. The New York Times (tiered subscription model) (2/17) | | | - Study: Profile-page social ads have big impact
Social networks are fertile ground for online-ad campaigns, especially when brands buy space next to users' own personal information, researchers say. A study found that ads appearing next to personal data such as lists of hobbies and interests were subconsciously internalized by viewers as part of their self-identity, creating a powerful positive impression of the brands. Strategy+Business online (free registration) (2/17) - U.K. social media users express reservations about social ads
Social media is "not always the advertiser's friend," according to a report from YouGov. A survey of U.K. social media users found that almost half objected to social-ad targeting, while 44% said they ignore social brand recommendations and 43% said they wouldn't share information even about brands they personally liked. MarketingWeek.co.uk (U.K) (free content) (2/20) | The Takeaway | | | |  | - How to handle a Chris Brown-style Twitter meltdown
A Twitter rant by Chris Brown damaged his personal brand, and shows the problems that PR pros have in handling off-the-rails celebrity clients, crisis-communications expert Ronn Torossian says. The key to recovering from such a mistake is to make a public display of contrition, since it gives the public the chance to show forgiveness, Torossian says. "Admit what happened, tell the truth and speak up. That's what [Brown] should be doing -- address it, 'I made a mistake,' now let's move on," he advises. Mashable (2/17) |  | Businesses tracked 120+ million hours with Harvest
Since 2006, innovative teams have relied on Harvest to track billable time accurately and efficiently. With Harvest you can track time from anywhere — your web browser, desktop or mobile device. Customizable time reports provide detailed insight into project performance in seconds. Learn more about how Harvest can help you and your team work smarter with a free 30-day trial. |
 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | There is a saying in crisis communications: Sometime[s] you have a communications problem and sometimes you just have a problem. Chris Brown is a problem."
--Dallas Lawrence of Burson-Marsteller, as quoted by Mashable  |
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, February 17, 2012
- Thursday, February 16, 2012
- Wednesday, February 15, 2012
- Tuesday, February 14, 2012
- Monday, February 13, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
Google has launched a check-in leaderboard for Latitude, adding a layer of points-based gamification to the location-based service. If the leaderboard were to be subsequently spliced into Google+, it could position Latitude as a fully featured alternative to Foursquare, Matt Brian writes. 
Geek.com
No comments:
Post a Comment
Keep a civil tongue.