 | | | Today's Buzz |  | | |  | - Meet Facebook's chief of security
Joe Sullivan heads a team of 70 people tasked with defending Facebook from hackers, scammers, sexual predators and other malefactors. The key goal is to make users more security conscious, and to encourage people who spot problems to report them, Sullivan says. "We have a very small security team. So we're trying to turn our users into patrol guards," he says. Forbes (3/12)       |  | Add SMS marketing to your mix and watch your ROI soar. Engage the widest possible audience in a medium they love. Learn how advertising with Common Short Codes gives you access to nearly every mobile consumer in the U.S. Get the free white paper. | | | | Network Update | | | |  | - Can Fancy get a jump on Pinterest with social commerce?
A social photo-clipping service called Fancy could challenge Pinterest's dominance, Sarah Perez writes. The site has developed a technology that lets users buy products that have been "fancied" without leaving the site, adding a potentially lucrative social-commerce layer. "We've constrained our growth to be laser-focused on commerce, and that's working for us in terms of the quality that's on the site," CEO Joe Einhorn says. TechCrunch (2/23) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Hacker group hits newspapers with Facebook flash mobs
A German group of the hacker collective Anonymous has hit the Facebook pages of The Wall Street Journal and the Chicago Tribune with coordinated flash-mob-style comment attacks to protest the newspapers' negative coverage of the group. Facebook said it would not intervene to halt the attacks, since the comments were being left by legitimate individual users. "It's more of an annoyance than anything," Tribune digital editor Ben Estes said. The Wall Street Journal/Digits blog (2/21), Chicago Tribune (2/22) - Social and mobile are key in India, PepsiCo exec says
Digital marketing is taking off in India, and brands have an opportunity to leverage their experiences in other markets to create innovative and effective campaigns, says PepsiCo Beverages' Shiv Singh. Pepsi is determined to use social media and mobile tools to build brand awareness, engage customers and drive sales, Singh says. "There have been a lot of mistakes made around the world in terms of digital marketing. India does not have to make the same mistakes," he says. Business Standard (India)/Press Trust of India (2/23) |  | The Business Platinum Card® from American Express OPEN
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  | | | Research and Reports | | | |  | - Older Web users are turning to social media, researchers say
Older Internet users are embracing social networks more rapidly than their younger counterparts, according to research. A Nielsen study found that Facebook use was growing most rapidly among people 55 and older, while a separate survey by TGI MobiLens found that over-50s were more likely to use mobile devices to access social networks than were those younger than 30. eConsultancy.com (2/23) |  | DemandCon, the world’s first conference dedicated to managing the complete Sales Funnel Top-to-Bottom, provides best practices actionable advice from some of the world’s leading experts in B2B lead generation, sales, social media and sales enablement. | | | | The Takeaway | | | |  | - Want a better Klout rating? Stick with it, CEO says
To improve your social media influence and your Klout score, you have to put in plenty of virtual face time, Klout co-founder and CEO Joe Fernandez says. "Consistency is really the biggest thing. It's finding time in your day to create at least one piece of content to keep your network engaged in what you have to share," Fernandez says. CNN (2/23) |  | The next generation of talent management practices and solutions will be impacted by economic evolution, demographic changes and technology advancements, as they influence the way people work. Learn how companies must adapt to remain effective in the future by downloading this white paper. |
 | | - This cable network has gone to the dogs
A cable-TV network in San Diego is intended to appeal primarily to dogs. It's hoped that working dog owners will tune in to the channel before leaving for the office, helping to ensure that their canine companions don't get bored. Dogs particularly enjoy watching "SpongeBob SquarePants," movies such as "Beverly Hills Chihuahua" and harp music, network officials say. The Gazette (Montreal)/Reuters (tiered subscription model) (2/17)
 | If you think about what's important in the workplace today, for many positions, it's one's ability to activate a network. To spread the word. To be comfortable in the social Web."
--Klout CEO and co-founder Joe Fernandez, as quoted by CNN  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, February 22, 2012
- Tuesday, February 21, 2012
- Monday, February 20, 2012
- Friday, February 17, 2012
- Thursday, February 16, 2012
| | | Lead Editor: Jesse Stanchak
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