 | | | Today's Buzz |  | | |  | - Google+ users aren't sticking around, report says
Many Google+ users are doing virtually nothing with the service after signing up for the site, according to a comScore report. Google+ users spent an average of three minutes per month on the site between September and January, researchers found, while Facebook users spent an average of six to seven hours a month on the network. "Nobody wants another social network right now. ... Google hasn't communicated what the value of Google+ is," analyst Brian Solis says. The Wall Street Journal (2/28)      | Network Update | | | |  | - Can Facebook monetize user data without freaking people out?
Facebook officials are struggling to monetize the company's biggest asset: its vast trove of user-submitted personal data. Analysts say that while Facebook's user-data stockpile could be immensely valuable to marketers, figuring out how to leverage that data without upsetting users is a tough problem. "Facebook already has more data than they are leveraging. There are so many infinite ways to slice and dice the data Facebook currently has that it's rather daunting," analyst Rebecca Lieb says. The New York Times (tiered subscription model) (2/26) | Ideas in Action | | | |  | - How magazine publishers fell for Pinterest
Pinterest has emerged as a major source of traffic for magazine brands, leading many to tout the site's power as a tool for search engine optimization and as a traffic generator. Still, experts warn that Pinterest may not be appropriate for all brands. "Just because it's driving traffic to women's magazines does not mean that it will magically drive that kind of traffic to every business's content," Mizz Information blogger Maggie McGary writes. Adweek (2/28), Mizz Information blog (2/27) - Daytona 500 driver sends midrace tweets
NASCAR driver Brad Keselowski on Monday became the first to tweet from the track during the Daytona 500, firing off tweets after the race was halted for two hours following a fiery crash. Don't expect other drivers to start sending midrace tweets, however. "They all think I'm crazy," Keselowski tweeted. WebProNews (Lexington, Ky.) (2/28)  |  | DemandCon, the world’s first conference dedicated to managing the complete Sales Funnel Top-to-Bottom, provides best practices actionable advice from some of the world’s leading experts in B2B lead generation, sales, social media and sales enablement. | | | - Social media is a must-have, event marketers say
 More than three-quarters of event marketers say they use social media to promote events, and another 14% say they plan to launch social campaigns in the next year, according to a Constant Contact survey. About 90% of marketers who use social tools say Facebook is their platform of choice, while two-thirds use Twitter and about half use LinkedIn. MarketingProfs (2/27) |  | The Business Platinum Card® from American Express OPEN
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  | | | The Takeaway | | | |  | - How designer Amanda Pearl went social to boost traffic
Fashion designer Amanda Pearl gets 20% of her website traffic from social referrals thanks to a five-point social media strategy, writes Christine Saunders of Venpop, which manages Pearl's social media presence. Pearl's plan includes a custom landing page for first-time visitors to her Facebook page, regular thank-you discounts and rewards for fans, and an actively managed and updated Twitter profile. "You can't wait for people to find you -- actively look for people to talk to," Saunders writes. SmartBrief/SmartBlog on Social Media (2/28) - Should marketers keep Twitter in their tool kit?
Twitter's ad revenues are relatively paltry compared with Facebook and Google, but there are signs that some marketers are starting to warm up to the microblogging network. Twitter's user base is growing, and the network is rolling out options for advertisers, so analysts say it's worth keeping an eye on the service. "I see agencies primarily using Facebook and experimenting with Twitter as an adjunct," says analyst Debra Williamson. MarketingVOX (2/27), VentureBeat (2/22) - Orbiting astronaut builds a Lego space station
A Japanese man has built a scale model of the international space station using Lego bricks, while serving aboard the real-life space station. Satoshi Furukawa says he built the model to help get children excited about space exploration, but not all of his comrades appreciated his efforts. "Legos are an example of something that is a lot of fun on the ground but it can be very frustrating when you have a lot of loose floating pieces," astronaut Michael Fossum said. CollectSpace.com (2/24)
 | Let people know who you are and don't force them to become fans; just say hello and let them naturally check out who you are."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, February 27, 2012
- Friday, February 24, 2012
- Thursday, February 23, 2012
- Wednesday, February 22, 2012
- Tuesday, February 21, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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