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2012/02/07

Does UC Have a Product Life Cycle? - Unified Communications

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February 06, 2012

Does UC Have a Product Life Cycle? If So, Where is UC in That Life Cycle?

By Gary Kim, Contributing Editor

Thierry Breton, Atos CEO, has said his company would ban email for internal communications within the next year and a half.


The plan is to replace email with an enterprise social networking platform, which would handle all communications among Atos' 70,000 employees worldwide.


Melanie Turek thinks the Atos’ strategy is unwise. But it is hard to ignore the growing amount of talk one hears about “adding social elements to unified communications.” Nor is it hard to miss the shift of supplier language from “unified communications” to “collaboration.”


The issue is “why” this might be so. Perhaps something is different. It might be fair to note that, in the past, when suppliers change nomenclature, it generally is for the purpose of reinvigorating sales of some product that either is failing to catch fire, or has slowed, or to try and emphasize some element of a product that a particular supplier believes is favorable... Read More

 

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