 By Beth Negus Viveiros It’s a basic idea, but one many e-mailers frequently forget: How frequently you contact your subscriber base should be based on how much relevant content you have to share with them.
“There’s no magic number to work towards,” says Heather Blank, vice president of strategic services at Responsys. “What matters is what the content is and who you are sending it to.” Read Full Story Advertisement  What you really need is in-depth coverage on database building, data mining and data sourcing. Get the latest on data-finding, enhancing, mining, targeting – the key ingredient to driving successful and measurable marketing programs. Click Here to Subscribe |
 By Larry Riggs Overall list prices continue to fall, according to the Winter 2012 Worldata List Price Index. One list category with a large drop was business-to-business email lists, which fell 22.06% to $159 per thousand from $204 per thousand one year ago.
One principal driver of this decline is the growing number of B2B lists aimed at small to medium-sized enterprises, rather than large corporations, says Ray Tesi, senior vice president at Worldata. Read Full Story  By Beth Negus Viveiros A Valentine’s Day promotion inviting fans to create “Conversation Hearts” is the latest in a series of Facebook campaigns by Ménage a Trois designed to create buzz for the wine.
Learn how the brand is using social media to engage wine drinkers, and it's plan for email. Read Full Story  By Beth Negus Viveiros Responsys reports the volume of promotional emails for the week prior to Valentine’s Day is up 19% over 2011. That doesn’t surprise me: Since Feb. 1, 213 Valentine-related emails hit my inbox.
Did they make me feel loved? Eh, let’s just say that I won’t be leaving my hubby and kids to run away with any of these marketers. But a few did make me feel warm and fuzzy. See what Dunkin’ Donuts, Xfinity, Oriental Trading and others offered. Read Full Story |
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