 | | - Could Facebook become the ultimate middleman?
Facebook made $557 million last year from fees associated with its virtual currency, known as Credits, accounting for 15% of its revenue, according to a regulatory filing. The market for the currency is chiefly limited to social games, however, so the company will need to find ways to inject the currency into other kinds of transactions if it wants to increase its Credits-related revenue, according to this blog post. The company could accomplish this by adopting Credits for in-application purchases, digital payments between users and even real-world purchases, Tim Carmody writes. Wired.com/Epicenter blog (2/2)       |  | Maximize Your Business's Potential.
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  | | | Network Update |  | | |  | - Facebook looks for ways to get marketers to pay
The virtually free model of Facebook brand pages may soon give way to paid, "sponsored stories" ad modules. Brand pages are getting lost within Facebook's voluminous user base and the pay-for-placement news feed has become more coveted real estate as Facebook tries to drive revenue. The Wall Street Journal (2/3) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - Foursquare deal is a small slice of Pizza Hut's marketing
Pizza Hut has arranged a virtual check-in application with Foursquare so that those ordering more than $10 worth of food with an American Express card get a $5-off coupon. But the brand appears to be more focused on touting its Super Bowl marketing plan than its social media play. ClickZ (2/2) - Average Betty cooks up YouTube recipe for future hits
YouTube's new curated-video content push is paying off for the chef known as Average Betty, who has gotten more than 330,000 hits for cheeky Super Bowl party recipe tips. Sara O'Donnell (Average Betty) was featured on YouTube's "Next Chef" boot camp program and then showcased, driving up her numbers. Los Angeles Times (2/2) |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | | Research and Reports | | | |  | - Study: Facebook has more marketing friends than other social networks
More than half of advertising and marketing executives say they prefer Facebook to any other social media venue, according to a Creative Group survey. LinkedIn came in second place with 21% of those polled, followed by Google+ with 12% and Twitter with 4%. The executives said the most common mistakes in social media marketing involved updating too little or providing too much information. BtoB Magazine (2/2) - User-generated content affects millennials more than baby boomers, study finds
Web users between the ages of 18 and 34 are more likely to use anonymous online recommendations and reviews to make purchase decisions than are baby boomers who are between the ages of 47 and 65, according to Bazaarvoice. About half of so-called millennials rely on user-generated content to make purchase choices, while only 34% of boomers turned to the opinions of others they didn't know. eMarketer (2/2) |  | Forget Fear. Forget Money. Behind every disengaged employee is a leadership problem to be solved. Uncover different types of motivation, what works best on the job (hint: it isn’t rewards and punishments), and 4 coaching strategies that lead to engaged employees and better business results. Read the Free Report Now |
 | | - Like it or not, you're in the content business now
Companies must adopt a publisher's mindset to stay competitive in today's business world, Adam Singer writes. Companies should seek to lure visitors based on their expertise using a variety of platforms and show off their passion by engaging in lively online discussions. "Brands who socialize content creation internally and make it a part of everyone's job description, whether that job traditionally involved creating content or not, are far better positioned to win their niche," Singer writes. The Future Buzz (2/2)
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