 | | | Today's Buzz |  | | |  | - On-the-go Facebook use is on the rise, filing shows
With the most-downloaded application on most mobile platforms, Facebook is at the forefront of what has been deemed a rapidly growing market. According to the company's latest S-1 filing, half of Facebook's 800 million members use the mobile app on a monthly basis. MobileBeat (2/1)      - Stiff competition means declining growth rates ahead, Facebook says: Despite its place at the top of the social media market, Facebook is feeling the heat from competitors such as Twitter and Google+, which means the network's user base will expand more slowly in years to come, the company said in a regulatory filing. Some current and potential rivals "have significantly greater resources and better competitive positions in certain markets than we do," Facebook said in the filing. Los Angeles Times/Technology blog (2/1)
- Google+ membership milestone is anticipated
Google+'s user tally was expected to cross the 100 million mark Wednesday, analyst Paul Allen said. The company said it passed the 90 million user mark on Jan. 19. Allen has predicted the network will have 400 million users by the end of 2012; that figure would be about 50% of Facebook's current user base. Mashable (2/1)  |  | The Plum Card®
The Everything, Everywhere Trade Terms CardSM from American Express OPEN
• Pay in full within ten days, get a 1.5% discount
• OR pay as little as 10% and take up to 2 months to pay off the balance, interest free
• No annual membership fee for the first year—a savings of $185
• A powerful cash flow management tool
APPLY NOW |
  | | - Effort to dismiss Twitter-account case fails
A lawsuit regarding the ownership of a corporate Twitter account can proceed, a judge has ruled. The case pits PhoneDog against former worker Noah Kravitz, who retained a Twitter account he used to promote the company. The case may not establish a precedent, however, as legal authorities have said the case is likely to be judged on its merits, not on an broader principle that would be applied elsewhere. ReadWriteWeb.com (2/1) | Research and Reports | | | |  | - Corporate social media shift: Blogging is on the decline
 About 4 in 10 Inc. 500 companies maintained blogs in 2011, a decline from 50% the year before, according to a study conducted by the University of Massachusetts at Dartmouth's Center for Marketing Research. Meanwhile, about three-quarters of the companies used Facebook and almost two-thirds used Twitter in 2011, both of which were up over 2010 figures. MarketingProfs (2/1) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Honda's success shows the value of niche content
Increased customer engagement is a key aspect of a social business and a strong indicator of success, writes Michael Brito. According to a report by Visibli, Honda sits at top of the auto market with regard to Twitter engagement, focusing its content on audience interests and directly targeting followers. "Contrary to popular 'best practice,' almost 100% of Honda's tweets are auto-related. Zero variety ... but it works," Brito writes. Social Media Today (1/31) - 5 signs your company isn't ready to have a blog
Some companies aren't prepared to start a blog despite the benefits that doing so can provide, Mary Ellen Slayter writes. If you aren't willing to engage your competitors in conversation, or if you want every post to go through an extensive review process, you aren't ready to have a blog. "If you don't trust your workers to represent the company appropriately, you have much bigger problems than whether you need a blog." Slayter writes. RepCapitalMedia.com (1/31) - How to avoid the worst social media blunders
Social media is filled with pitfalls, but you can avoid the worst of them with a little planning and some common sense, writes Heidi Cohen. Make sure your presence is respectful and transparent, and avoid extensive jargon, Cohen writes. "Face it -- you're going to make mistakes on social media. It's an evolving platform and, while there are pathways to help you develop an effective marketing plan, none of them is guaranteed to have no problems. What's more important is that you're prepared to respond in today's 24/7 world," she writes. SmartBrief/SmartBlog on Social Media (2/2) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| |
 | Mobile is really coming into its own right now, and Facebook is going to play heavily in this space."
--Altimeter Group analyst Rebecca Lieb, as quoted by MobileBeat  |
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, February 01, 2012
- Tuesday, January 31, 2012
- Monday, January 30, 2012
- Friday, January 27, 2012
- Thursday, January 26, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.