 | | | Today's Buzz |  | | |  | - How many active users does Facebook really have?
Facebook says it has 845 million "monthly active users" and 483 million "daily active users," but there are concerns the company's estimates could be inflated. The network counts people who "like" content or cross-post content from other sites as active users, even though such users are of little interest to Facebook's advertisers, experts say. "I think most of us would say that the 'real number' of Facebook monthly active users are the folks who go to the Facebook website or mobile site. ... It would be interesting to know what percentage of 845 million people fits that simple definition," Eric Jackson writes. The New York Times (tiered subscription model)/Deal book blog (2/6), CNET/The Digital Home blog (2/7), Forbes (2/7)      | Network Update | | | |  | - Facebook still knows what you deleted last summer
Hitting the "delete" button isn't necessarily enough to remove embarrassing photographs from Facebook's servers, the company has admitted. Because of a quirk of the network's server system, photographs can remain online and accessible via a direct link for months or years after they are deleted. Officials say they are migrating photographs to a newer storage system that will purge deleted images within 45 days. Ars Technica (2/6)  |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - Many brands failed to take their Super Bowl buzz online
 Super Bowl advertisers failed to turn their ads into online buzz this year, with many missing easy opportunities to boost engagement, according to a Resource Interactive analysis. Almost one-third of advertisers failed to include any references to their website or other online campaigns in their broadcast ads, and only 16% of brands mentioned their Facebook or Twitter accounts in their TV spots. ReadWriteWeb.com (2/6) - Heinz U.K. hits Facebook to tout the joys of soup
Heinz U.K. has created a Facebook application that lets users send cans of soup to sick friends, along with personalized labels featuring get-well-soon messages. The campaign generated more than 2,000 purchases, but also drew about 16,000 new "likes," Heinz officials say. "It wasn't a revenue-driving activity, but more of a creative campaign to engage with consumers," Heinz U.K. executive Nigel Dickie says. eMarketer (2/7) |  | Is e-mail a key part of your company's marketing strategy?
In 2011, 94% of marketers planned to use e-mails as part of their campaigns. In this free white paper from American Express OPEN, you’ll learn how to populate and segment your list which can help to make sure that your messages land in your recipients’ inboxes. SmartBrief readers: Download your free e-mail marketing white paper now. |
 | | | Research and Reports | | | |  | - Analysts question Pinterest's meteoric rise
Pinterest is responsible for 3.6% of all Internet referral traffic -- more than YouTube, Google+ and LinkedIn combined -- according to Shareaholic's latest monthly traffic report. Still, some analysts say the network isn't ready for prime time. "There's no denying that Pinterest is fun, looks great, and a lot of people love playing with it. That is also true of kittens but no one's rushing to include them in their 2012 marketing plans," Darika Ahrens writes. MarketingCharts.com (2/6), Forrester.com/Darika Ahrens' Blog (2/6) |  | Concerns regarding leadership capacity and development have been heightened recently by increasing globalization, business complexity, and the impending retirement of vast numbers of seasoned leaders. Taleo and DDI explore best practices in addressing the challenge to develop and acquire emerging leaders in this white paper. |
 | | - Why marketers should face the music
Social media marketers shouldn't ignore the rise of social music sites, Constance Aguilar writes. Building playlists using sites such as Spotify and Grooveshark can humanize your brand, build local connections and help show off your employees' personalities, making fans' brand interactions more memorable. "[I]f done correctly and with pride and purpose, it can create unique content ... that gives your follower base an opportunity to indulge in something a little different," Aguilar writes. SmartBrief/SmartBlog on Social Media (2/7) - How to find Facebook's hidden messages folder
Many Facebook users read anything that arrives in their inbox, but fail to realize that some incoming messages are automatically filed into a buried subfolder, writes Priska Neely. The "Other" folder is essentially a spam folder, but Facebook's aggressive sorting system means it's worth watching out for mistakenly filed messages. "You never know what you'll find in there," Neely writes. NPR.org/Blog of the Nation (2/5) - A deadly cold front that carries BMW's brand
A European marketing trend of brands buying naming rights for weather systems has led to BMW shifting into apology mode. The so-called "Cooper" front -- which BMW paid $394 to name after its Mini Cooper line -- is tarnishing the brand's image, as severe cold weather has been blamed for more than 250 deaths so far. The Wall Street Journal (2/6)
 | Real friends do more than punch the 'like' key on your status updates. Real friends ... babysit your cats."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, February 06, 2012
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- Wednesday, February 01, 2012
- Tuesday, January 31, 2012
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