   | | | Today's Buzz |  | | |  | - CRM and social media tools are hard to integrate, marketers say
Marketers love the idea of bringing together their customer-relationship-management databases and their social media followings, but fusing the two is proving to be difficult. While the technology exists to integrate CRM and social data, navigating social networks' privacy rules and developing a scalable system is too much for most brands. "Everybody says they understand, but nobody really knows," says Syncapse chief Michael Scissons. Advertising Age (tiered subscription model) (2/13)       |  | Going to SXSWi? Get VIP Access to The Most Exclusive Party. The can’t miss party of SXSW 2011 is back! We’ve reserved 25 spots for SmartBrief readers. Join Crowdtap and marketers from brands and agencies for the must attend event of SXSW. Live music, VJ, food trucks, and much more at Austin’s hottest new venue. Request an invite to Crowdtap’s VIP party! | | | | Network Update | | | |  | - Could copyright complaints bring down Pinterest?
Pinterest's rise could be slowed by photographers and other content owners who say the site's users are illegally repurposing copyrighted materials to create their collages. The network is struggling to scale up its process for handling copyright complaints, and likely will need a licensing system in order to avoid further headaches. "The good news is that cash is already rolling in. ... Spreading some of that money around will make Pinterest popular with copyright owners in no time," Jeff Roberts writes. PaidContent.org (2/10) - Academic social network helps researchers share their findings
ResearchGate, a social network for academic researchers, has attracted 1.4 million members and is growing. The site lets researchers find like-minded academics in their field, upload papers and discuss their work. The site is targeted at young academics who've grown up with Facebook and understand that sharing can help their research, co-founder Ijad Madisch says. The Economist (2/11) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Detroit makes a push for "connected cars"
Automakers are planning a new wave of "connected cars" with touch-screen and voice-recognition applications that would be capable of checking Facebook or sending tweets. It's thought the new technologies might make the roads safer, since they'd remove the need for people to fiddle with smartphones while behind the wheel. "People are already distracted by their phones in their car, but we can make it safer for them to do what they are already doing," said Ricardo Reyes, a spokesman for Tesla Motors. The Wall Street Journal (2/10) |  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | - Many marketers make little time for social media
 Nine out of 10 marketers use social media, but most spend less than a quarter of their work week on social media efforts, according to a study by the Software & Information Industry Association. More than half of marketers say their team spends fewer than 10 hours a week on social media projects, with 35% saying their team spends only one to five hours a week on social media. BtoB Magazine (2/10) | The Takeaway | | | |  | - How to leverage Pinterest for restaurants
 Pinterest is a virtual pin board that lets users organize and share their favorite online visuals, and while brands are quickly adopting it for marketing, Sociallybuzz CEO Andre Kay advises restaurants to take a methodical approach. Take the time to understand the network, upload mouthwatering food photos that link to your restaurant's menu, and expand your efforts by sharing your Pinterest postings on other social networks. SmartBrief/SmartBlog on Restaurants (2/13) - How will Facebook's Timeline help brands?
Timeline for Facebook brand pages reportedly is coming soon, and marketers need to think about how they'll use it, writes Georgia Gier. Photos and applications play well on Timeline, Gier writes, but the real key is to figure out ways to use Timeline to tell your brand's story. "The businesses that start thinking now about how they're going to incorporate the new format into their social marketing strategies are the ones that will have the greatest success when it's finally released," she writes. SmartBrief/SmartBlog on Social Media (2/13) |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | - Dad goes ballistic over daughter's Facebook complaint
After stumbling upon a Facebook post in which his daughter complained about her household chores, a North Carolina father decided to post a rebuttal on YouTube. The video, which has drawn more than 21 million views, shows the man reading the offending Facebook comment in full, then pulling out a gun and blasting his daughter's laptop into smithereens. "That right there is your laptop. This right here is my .45," he announces before shooting the computer. Time.com/NewsFeed blog (2/12) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Timeline will inevitably be rolled out for brand pages and you want to be prepared for when it happens."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, February 10, 2012
- Thursday, February 09, 2012
- Wednesday, February 08, 2012
- Tuesday, February 07, 2012
- Monday, February 06, 2012
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