 | | | Today's Buzz |  | | |  | - Is Facebook a bad influence on Google?
Google has been drawing fire for bypassing users' browser-privacy preferences and skewing search results in favor of Google+ content, prompting concerns that Facebook's trove of user data and social information is forcing Google to cut corners as it tries to play catch-up, says former Federal Trade Commission technologist Ashkan Soltani. While Google must draw inferences from search results and browsing history, Facebook "has the freedom to link your activity across their platform to a singular real name profile -- essentially the Holy Grail for advertising," Soltani says. Politico (Washington, D.C.) (2/18)      - Pinterest seeks to sidestep copyright fights with new feature
Pinterest is aiming to curtail a dispute about the site's potential use for copyright infringement by giving Web developers tools to prevent users from "pinning" their content. Much like the code used to prevent search engines from indexing a Web page, the code will instruct Pinterest not to allow content to be taken from a given page. The Atlantic Wire (2/20) - Foreign media laws might put Twitter in jeopardy
Twitter's global expansion might run up against media law that holds the social network liable for damaging tweets. In Australia, a man who won a libel case against an individual tweeter is suing Twitter as the publisher of the offending message, building on the social network's practice of blocking certain users and deleting tweets. GigaOm (2/20)  |  | The Business Platinum Card® from American Express OPEN
Spending power for your business. Premium benefits for you.
Access a portfolio of 30+ premium benefits, including:
• Complimentary Airport Club Access
• Annual $200 Airline Fee Credit for any airline
• Built-in upgrades at FINE HOTELS & RESORTS
Business Platinum Card
APPLY NOW |
  | | | Ideas in Action | | | |  | - Social media will go far, travel companies say
Travel companies and hoteliers say social media is becoming a major part of their marketing strategy, with a variety of companies seeking to mine Facebook, Twitter and other social sites for travel recommendations. Social-network referrals have a significantly better conversion rate than referrals from conventional review sites, according to a PhoCusWright study. Sites such as TripAdvisor encourage users to log on with their Facebook handles to harness the power of social recommendations. Bloomberg Businessweek (2/16) - Burberry to tweet animated GIFs ahead of runway show
 Burberry is gearing up for its annual "Tweetwalk" runway show and is planning to build buzz by tweeting links to animated GIFs. The fashion house also will promote its London show on its branded website, its Facebook page and Chinese social networks Sina Weibo and Youku. Mashable (2/20) - Confessions of a Pinterest addict
The addictive quality of Pinterest is "digital crack for women," writes Petula Dvorak. She compares the site, which allows users to pin pictures from all over the Web on a board, to a stylized catalog and reports that some women are deliberately limiting their time on the site. The Washington Post (2/20) |  | Forget Fear. Forget Money. Behind every disengaged employee is a leadership problem to be solved. Uncover different types of motivation, what works best on the job (hint: it isn’t rewards and punishments), and 4 coaching strategies that lead to engaged employees and better business results. Read the Free Report Now |
 | | | Research and Reports | | | |  | - Social could be key to reaching emerging-market consumers
 Consumers in China, India and Brazil are significantly more likely than U.S. consumers to value and rely upon brand information they find on social networks, according to a survey by Jack Morton Worldwide. About a third of social media users in Brazil, and about a quarter of China and India, said they consider social networks valuable sources of word-of-mouth brand information, compared with fewer than one-fifth of U.S. respondents. eMarketer (2/21) - 5 social media tips from diplomats
Social media is emerging as an increasingly potent tool for public diplomacy, and the methods used by institutions such as the U.S. State Department should prove useful to any looking to build their international reach, Kara Hadge writes. Knowing what platforms work best for your target audience, having a measurement plan and having a strategy for moving from online discussion to offline action are critical, Hadge writes. SmartBrief/SmartBlog on Social Media (2/20) - Are you ready for your closeup?
Seen up close, Spandex looks like spaghetti, pollen grains look like golf balls and butterflies look visitors from another world. This gallery puts a range of everyday objects under a powerful microscope, with surreal results. Mother Nature Network (2/19)
 | There's not a lot of difference conceptually between Twitter ... and an airmail copy of a newspaper; it's just quicker."
--David Poulton, media lawyer, as quoted at GigaOm  |
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, February 20, 2012
- Friday, February 17, 2012
- Thursday, February 16, 2012
- Wednesday, February 15, 2012
- Tuesday, February 14, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.